Food Gifting Market Overview
The North America Food Gifting market is projected to be valued at USD 52.77 Billion by 2033, recording a CAGR of around 6.58% during the forecast period. Food gifting refers to the act of giving edible items or food-related products as gifts. This practice involves selecting and presenting food items to express goodwill, appreciation, celebration, or other sentiments. Food gifts can range from simple homemade treats to elaborate gourmet baskets, and they are often exchanged during holidays, special occasions, or as gestures of gratitude.
North America Food Gifting Market Synopsis
COVID-19 Impact Analysis
The COVID-19 pandemic had a multifaceted impact on the Food Gifting market, with moderate effects. On one hand, the increased focus on remote connections and the inability to celebrate in person led to a rise in demand for food gifts as a way for people to share joy and express care across distances. Gourmet gift baskets, personalized treats, and subscription services gained popularity as thoughtful presents during times of isolation. On the other hand, disruptions in supply chains, economic uncertainties, and changes in consumer behavior also pose challenges for the industry. Small businesses and local artisans faced difficulties in production and distribution, and there was a shift towards more practical and essential gift items.
Food Gifting Market Dynamics
The major factors that have impacted the growth of Food Gifting are as follows:
Drivers:
Ø Increased Emphasis on Personal Connections and Remote Celebrations
The Food Gifting market has experienced a significant boost due to the increased emphasis on personal connections and remote celebrations, driven by factors such as the COVID-19 pandemic. With physical distancing measures in place, people sought alternative ways to express sentiments and celebrate special occasions. Food gifts emerged as a tangible and heartfelt way to share joy and maintain connections with loved ones, contributing to the growth of the Food Gifting market.
Restraint:
- Economic Uncertainties
The Food Gifting market has been the disruption in global supply chains and economic uncertainties triggered by the pandemic. These challenges have impacted the production, distribution, and availability of certain food products, affecting the variety and quality of items that can be included in gift packages. Small businesses and local artisans, often key players in the Food Gifting sector, faced hurdles in maintaining regular operations, leading to limitations in the diversity of offerings and potential delays in delivery.
Opportunity:
⮚     Innovation in Personalized and Artisanal Offerings
The Food Gifting market presents an opportunity for innovation, particularly in the realm of personalized and artisanal offerings. Consumers are increasingly valuing unique and high-quality food items, driving demand for gourmet and custom-made gift options. Businesses that can adapt to these preferences by curating distinctive, locally sourced, and artisanal products stand to capitalize on this opportunity, tapping into a market segment that values authenticity and individuality in their food gifts.
North America Food Gifting Segment Overview
By Product Type
Based on Product Type, the market is segmented based on Chocolate or Candies, Sweet Baked Foods, Coffee/Tea/Hot Chocolate, Nut/Salty Snack Foods, and Others. The Chocolate or Candies segment is anticipated to witness substantial growth in the Food Gifting market throughout the forecast period, driven by the enduring popularity of these sweet treats as universally cherished gifts, coupled with the industry’s response to evolving consumer preferences by introducing innovative and artisanal chocolate creations.
By Application
Based on the Application, the market has been divided into e-commerce, Brick and mortar. The E-commerce segment is poised for substantial growth in the Food Gifting market during the forecast period owing to the increasing consumer preference for online shopping and the convenience it offers, allowing customers to browse and order a diverse range of food gifts from the comfort of their homes, thereby expanding the market reach and accessibility.
North America Food Gifting Market Regional Analysis
North America Market
North America has consistently maintained a dominant position in the Food Gifting market, driven by a combination of cultural traditions, a robust gift-giving culture, and a diverse range of occasions that prompt food gifting. The region’s affluent and discerning consumer base has fueled the demand for premium and gourmet food gifts, including chocolates, specialty snacks, and artisanal products. Additionally, the well-established e-commerce infrastructure and the convenience of online shopping have further boosted the market, allowing consumers to easily access and send food gifts across vast geographical distances. The prevalence of celebrations, holidays, and events where food gifting is customary, combined with a strong emphasis on innovative and personalized offerings, continues to contribute to North America’s sustained prominence in the Food Gifting market.
Competitive Landscape
The North America Food Gifting market is highly competitive, with numerous players offering a wide range of solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as product launches, and strategic alliances.
Prominent Players:
- Jeni’s Splendid Ice Creams
- Marilyn’s Gourmet
- Popcornopolis
- The Fruit Company
- Maple Ridge Farms
- Harry & David
- Edible Arrangements
- Russell Stover Candies
- Nothing Bundt Cakes
- Hickory Farms
Key Development:
In February 2023, the collaboration between Jeni’s Splendid Ice Creams and Ted Lasso unfolded, as the two seamlessly coexist within the same feel-good genre, both boasting dedicated and loyal fan bases.
In December 2023, Popcornopolis revealed its collaboration with Takis, the renowned brand celebrated for its deliciously fiery rolled tortilla chips. This partnership resulted in the introduction of a new popcorn variant, Popcornopolis Takis Fuego, elevating the intensity in the realm of savory snacks with its bold red hue and rich, flavorful profile.
Scope of the Report
North America Food Gifting Market, by Product Type
- Chocolate or Candies
- Sweet Baked Foods
- Coffee/Tea/Hot Chocolate
- Nut/Salty Snack Foods
- Others
North America Food Gifting Market, by Application
- E-commerce
- Brick and mortar
North America Food Gifting Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Nordic
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Indonesia
- Austalia
- Malaysia
- India
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of Middle East & Africa
| Parameters | Indicators |
|---|---|
| Market Size | 2033: $152.77 Billion (North America) |
| CAGR | 6.58% CAGR (2023-2033) |
| Base year | 2022 |
| Forecast Period | 2023-2033 |
| Historical Data | 2021 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Product Type, Application |
| Geographies Covered | North America, Europe, Asia-Pacific, Latin America, Middle East, Africa |
| Key Vendors | Jeni’s Splendid Ice Creams, Marilyn’s Gourmet, Popcornopolis, The Fruit Company, Maple Ridge Farms, Harry & David, Edible Arrangements, Russell Stover Candies, Nothing Bundt Cakes, Hickory Farms |
| Key Market Opportunities | • Growing Demand for Artisanal and Personalized Offerings |
| Key Market Drivers | •• Cultural Embrace of Food Gifting |
REPORT CONTENT BRIEF:
- High-level analysis of the current and future Food Gifting market trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities in the future
- Food Gifting market historical market size for the year 2021, and forecast from 2023 to 2033
- Food Gifting market share analysis at each product level
- Competitor analysis with detailed insight into its product segment, Government and defense strength, and strategies adopted.
- Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
- To identify and understand the various factors involved in the North America Food Gifting market affected by the pandemic
- To provide a detailed insight into the major companies operating in the market. The profiling will include the Government and defense health of the company’s past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
