With over 4 billion potential customers, Asia Pacific (APAC) represents a major opportunity for companies globally. This makes understanding diverse APAC consumers critical. Evolve Business Intelligence provides the market research intelligence needed to thrive in Asia Pacific.
Evolve Business Intelligence conducts regional market research uncovering insights around:
– Markets and segments
– Consumer attitudes and preferences
– Purchasing factors
– Competitive forces
– Market trends and disruptions
– Growth opportunities
This guide examines Evolve Business Intelligence’s best practices for APAC market research.
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Overview of Asia Pacific Market Research Industry
– APAC is an estimated 16.54% of the global market research industry.
– Key markets include China, India, Japan and Australia.
– APAC market research revenue was $13.3 billion in 2022, projected to reach $38.6 billion by 2033.
– Higher growth driven by developing markets, emerging middle class, competition and need for insights.
Why Companies Invest in APAC Market Research
What makes Evolve Business Intelligence’s market research essential for APAC?
– Growing population, incomes and consumption
– Need to understand diverse APAC consumers
– High competition requires data-driven strategy
– Rapidly evolving economies and industries
– Reach underserved segments
– Localize products and marketing
– Monitor regulations and compliance
Evolve Business Intelligence provides the intelligence to outperform competitors.
Conducting Market Research in Asia Pacific with Evolve Business Intelligence
Evolve Business Intelligence conducts effective APAC market research combining:
Desk Research – Analysis of existing APAC data.
Quantitative Surveys – Large-scale APAC consumer surveys.
Qualitative – In-depth APAC customer interviews and focus groups.
Observational – APAC focused ethnographic and user research.
Advisory Panels – Incorporate perspectives from local APAC experts.
APAC Market Research Approach
Evolve Business Intelligence provides:
– Data collection across APAC markets
– Expert analysis pinpointing regional insights
– Strategic recommendations tailored for APAC
– Focus on cultural nuances and localization
– Agile research adapting to shifting trends
Overcoming APAC Market Research Challenges
APAC poses challenges including:
– Language and cultural complexity
– Difficulty obtaining representative samples
– Survey fatigue in over-researched markets
– Rapidly changing consumer landscapes
Evolve Business Intelligence leverages regional expertise to maintain research quality in APAC.