The global Affiliate Marketing Platform market size is projected to reach approximately $36.902 Billion by 2030, at a CAGR of 7.7% from 2022 to 2030. Affiliate marketing involves the business rewards one or more affiliates for bringing in each customer, usually through paid advertisements. It can also be a performance-based strategy where the affiliate or affiliate team is rewarded. There are a lot of methods of advertising used by the affiliates, such as SEO (Search Engine Optimization), PPC (Pay per Click) advertising, e-mail marketing, content marketing, and display marketing. Affiliate marketing is now a popular way to generate significant revenue online. It’s also becoming more prevalent, and the performance-based rewards make it an enticing choice for many. On the other side, low cost of start-up, low ongoing costs, less risk involved, flexibility, and targeted traffic are some of the benefits of using affiliate marketers in the business.
COVID-19 Impact Analysis
Affiliate marketing is growing steadily and business has been on the up lately in terms of profits post the COVID-19 impact. This market was perhaps one of the healthiest in terms of growth because many people were choosing to work from home due to the heavy travel restrictions. Many people turned to create affiliate revenue during that time and it offered a way to generate revenue on the side. People have been creating their programs to boost sales in new markets or participating in some existing ones to make extra cash. Moreover, affiliate marketing has been one of the few industries to benefit from the coronavirus effect. The affiliate marketing platform market is witnessing smooth growth and is anticipated to create a spike in the market during the forecast period.
Market Dynamics
The Affiliate Marketing Platform market is expected to witness growth due to various factors. There is a growth of people using mobile apps, social media, and digital channels which has increased the level of engagement in retail and e-commerce. Furthermore, the increased awareness about the advantages of Affiliate Marketing is driving the market growth. On the other hand, the existence of affiliate frauds due to a lack of trust among merchants is expected to hamper market growth.
Drivers
⮚ Product Visibility to a Larger Audience at Low Costs
The key driver in the market is that merchants can now sell their products and services on a wider platform and can cater to a lot more customers which leads to more revenue and sales. In addition, they will also gain more customers without spending valuable and money time looking for them. Programs that track statistics and provide accurate client data on-demand trends grow affiliate marketing and business rapidly. These programs are easy to use and do not cost a lot of money. Affiliate Marketing is a program that provides businesses with an additional source of income.
Restraint:
- Possibility of Affiliate Frauds and Mistrusts Among Merchants
The existence of affiliate fraud is a constraint that acts as a hurdle in the growth of the affiliate marketing market during the forecast period. Online affiliate marketing has been on the rise as consumers are switching to the internet for research. As a result, firms and manufacturers have adapted by setting up an internet presence to market their products. Frauds may be a concern with internet affiliate marketing packages. It’s common for affiliates to engage in fraud strategies such as cookie stuffing, attribution fraud (app installs), typo squatting, and stolen knowledge to produce leads.
Opportunity:
⮚ Quick Adoption of Technological Advancements
Technological advancements, such as the introduction of blockchain and decentralization, have significantly impacted the global affiliate marketing platform market. With these solutions, marketers can work more efficiently and transparently while avoiding high commissions. This is attributed to marketplaces providing direct sales channels with maximum control over their brand’s online presence, which has led to increased browser-based commerce.
Segment Overview
By Product
Based on the Product, the Affiliate Marketing Platform market is segmented based on Cost Per Sale, Cost Per Lead, and Cost Per Click. The Cost Per Sale segment is anticipated to account for the large market share. as it offers higher affiliate commission and rates as compared to the Cost Per Lead or Cost Per Click segment. In an attempt to capture more revenue and boost their ad clicks, publishers are betting big on cost-per-sale. There is a high growth opportunity in this segment because it is publisher-focused and gives more control of revenue to the publishers.
By Application
Based on the Application, the Affiliate Marketing Platform market is segmented based on Physical Products and Virtual Products. The Virtual Products segment is anticipated to account for the large market share. Virtual products attract more customers since there are no shipping charges associated with them. The market for virtual products is highly competitive because virtual products have no location restrictions which means that they are being purchased by a worldwide customer base.
By Channel
Based on Channel, the global Affiliate Marketing Platform market has been divided into Direct Sales and Distribution Channel. The Direct Sales segment is expected to hold the largest market share. The lack of third-party intermediaries in direct sales channels between manufacturers and the consumer contributes to growth in the market because these parties are entitled to some percentage of the profit which in this case will go to the hands of the manufacturer.
By Industry
Based on Industry, the global Affiliate Marketing Platform market has been divided into Transportation, Hospitality, Healthcare, BFSI, Entertainment and Media, Retail and E-Commerce, Consumer Goods, ITeS, Payment, and Ticketing, and Sales and Marketing. The Retail and E-Commerce segment is expected to hold the largest market share owing to the increase in the number of online buyers. Businesses use affiliate marketing as a way to generate additional revenue, create their online presence and drive additional sales. Retailers are selling more goods online because e-commerce has exploded and businesses have shifted over to these platforms.
Global Affiliate Marketing Platform Market Share, by Segmentation
Regional Analysis
Based on region, the global Affiliate Marketing Platform market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America is projected to dominate the use of the Affiliate Marketing Platform market followed by the Asia-Pacific and Europe regions.
North America Market
The North American market is expected to be a dominant presence in the Affiliate Marketing Platform market, attributable to new technology and the availability of highly skilled publishers. One service that Google has recently launched is its cost-per-click service, Google AdWords. It is a rapidly expanding channel for businesses to advertise their goods or services online. North America will continue to dominate the market in the near future owing to increasing numbers of merchants either directly or via a search marketing agency.
Asia-Pacific Market
The Asia Pacific region is forecast to experience accelerated growth in the Affiliate Marketing Platform market growth over the next few years. Due to advancements in performance marketing, along with investments in outsourced program management, training employees through video seminars and other specialty websites, businesses can save money and boost innovation
Competitive Landscape
The market comprises tier-1, tier-2, and local players. With their wide product portfolios, tier-1 and tier-2 players have a global reach. Because of their strategic innovations and broad regional presence, companies such as AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages, lead the global Affiliate Marketing Platform business. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as growth, product releases, and alliances.
Prominent Players:
- AWIN
- ShareASale
- Taobao
- JD
- Amazon
- eBay
- Shopify
- Clickbank
- Rakuten
- Leadpages
In October 2021, Aterian, the world’s most efficient consumer product platform, launched a new affiliate marketing platform called DealMojo for beta testing. Sellers on Amazon can connect with other influencers through DealMojo.
Scope of the Report
Global Affiliate Marketing Platform Market, by Product
- Cost Per Sale
- Cost Per Lead
- Cost Per Click
Global Affiliate Marketing Platform Market, by Application
- Physical Products
- Virtual Products
Global Affiliate Marketing Platform Market, by Channel
- Direct Sale
- Distribution Channel
Global Affiliate Marketing Platform Market, by Industry
- Transportation
- Hospitality
- Healthcare
- BFSI
- Entertainment and Media
- Retail and e-commerce
- Consumer Goods
- ITeS
- Payment and Ticketing
- Sales and Marketing
Global Affiliate Marketing Platform Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Rest of Asia Pacific
- Rest of the World
| Parameters | Indicators |
|---|---|
| Market Size | 2030: $ 36.902 Billion |
| CAGR | 7.7% CAGR (2022-2030) |
| Base year | 2021 |
| Forecast Period | 2022-2030 |
| Historical Data | 2020 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Product, Application, Channel, Industry |
| Geographies Covered | North America, Europe, Asia-Pacific, Latin America, Middle East, Africa |
| Key Vendors | AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages |
| Key Market Opportunities | Quick Adoption of Technological Advancements |
| Key Market Drivers | Product Visibility to a Larger Audience at Low Costs |
REPORT CONTENT BRIEF:
- High-level analysis of the current and future Affiliate Marketing Platform market trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities in the future
- Affiliate Marketing market historical market size for the year 2020, and forecast from 2021 to 2028
- Affiliate Marketing Platform market share analysis at each product level
- Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
- Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
- To identify and understand the various factors involved in the global Affiliate Marketing Platform market affected by the pandemic
- To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
