Global Affiliate Marketing Platform Market Analysis and Global Forecast (2022-2030) with COVID Impact Analysis

$ 1,390.00$ 5,520.00(Approx. ₹115,370.00 - ₹458,160.00)

The global Affiliate Marketing Platform market size is projected to reach approximately $36.902 Billion by 2030, at a CAGR of 7.7% from 2022 to 2030
Report Code: EB_ICT | Page: 160 | Published Date: Upcoming

Report Published on: May 19, 2022
$ 3,470.00(Approx. ₹288,010.00)
$ 5,520.00(Approx. ₹458,160.00)
$ 1,390.00(Approx. ₹115,370.00)
Description

The global Affiliate Marketing Platform market size is projected to reach approximately $36.902 Billion by 2030, at a CAGR of 7.7% from 2022 to 2030. Affiliate marketing involves the business rewards one or more affiliates for bringing in each customer, usually through paid advertisements. It can also be a performance-based strategy where the affiliate or affiliate team is rewarded. There are a lot of methods of advertising used by the affiliates, such as SEO (Search Engine Optimization), PPC (Pay per Click) advertising, e-mail marketing, content marketing, and display marketing. Affiliate marketing is now a popular way to generate significant revenue online. It’s also becoming more prevalent, and the performance-based rewards make it an enticing choice for many. On the other side, low cost of start-up, low ongoing costs, less risk involved, flexibility, and targeted traffic are some of the benefits of using affiliate marketers in the business.

COVID-19 Impact Analysis

Affiliate marketing is growing steadily and business has been on the up lately in terms of profits post the COVID-19 impact. This market was perhaps one of the healthiest in terms of growth because many people were choosing to work from home due to the heavy travel restrictions. Many people turned to create affiliate revenue during that time and it offered a way to generate revenue on the side. People have been creating their programs to boost sales in new markets or participating in some existing ones to make extra cash. Moreover, affiliate marketing has been one of the few industries to benefit from the coronavirus effect. The affiliate marketing platform market is witnessing smooth growth and is anticipated to create a spike in the market during the forecast period.

Market Dynamics

The Affiliate Marketing Platform market is expected to witness growth due to various factors. There is a growth of people using mobile apps, social media, and digital channels which has increased the level of engagement in retail and e-commerce. Furthermore, the increased awareness about the advantages of Affiliate Marketing is driving the market growth. On the other hand, the existence of affiliate frauds due to a lack of trust among merchants is expected to hamper market growth.

Drivers

⮚     Product Visibility to a Larger Audience at Low Costs

The key driver in the market is that merchants can now sell their products and services on a wider platform and can cater to a lot more customers which leads to more revenue and sales. In addition, they will also gain more customers without spending valuable and money time looking for them. Programs that track statistics and provide accurate client data on-demand trends grow affiliate marketing and business rapidly. These programs are easy to use and do not cost a lot of money. Affiliate Marketing is a program that provides businesses with an additional source of income.

Restraint:

  • Possibility of Affiliate Frauds and Mistrusts Among Merchants

The existence of affiliate fraud is a constraint that acts as a hurdle in the growth of the affiliate marketing market during the forecast period. Online affiliate marketing has been on the rise as consumers are switching to the internet for research. As a result, firms and manufacturers have adapted by setting up an internet presence to market their products. Frauds may be a concern with internet affiliate marketing packages. It’s common for affiliates to engage in fraud strategies such as cookie stuffing, attribution fraud (app installs), typo squatting, and stolen knowledge to produce leads.

Opportunity:

⮚     Quick Adoption of Technological Advancements

Technological advancements, such as the introduction of blockchain and decentralization, have significantly impacted the global affiliate marketing platform market. With these solutions, marketers can work more efficiently and transparently while avoiding high commissions. This is attributed to marketplaces providing direct sales channels with maximum control over their brand’s online presence, which has led to increased browser-based commerce.

Segment Overview

By Product

Based on the Product, the Affiliate Marketing Platform market is segmented based on Cost Per Sale, Cost Per Lead, and Cost Per Click. The Cost Per Sale segment is anticipated to account for the large market share. as it offers higher affiliate commission and rates as compared to the Cost Per Lead or Cost Per Click segment.  In an attempt to capture more revenue and boost their ad clicks, publishers are betting big on cost-per-sale. There is a high growth opportunity in this segment because it is publisher-focused and gives more control of revenue to the publishers.

By Application

Based on the Application, the Affiliate Marketing Platform market is segmented based on Physical Products and Virtual Products. The Virtual Products segment is anticipated to account for the large market share. Virtual products attract more customers since there are no shipping charges associated with them. The market for virtual products is highly competitive because virtual products have no location restrictions which means that they are being purchased by a worldwide customer base.

By Channel

Based on Channel, the global Affiliate Marketing Platform market has been divided into Direct Sales and Distribution Channel. The Direct Sales segment is expected to hold the largest market share. The lack of third-party intermediaries in direct sales channels between manufacturers and the consumer contributes to growth in the market because these parties are entitled to some percentage of the profit which in this case will go to the hands of the manufacturer.

By Industry

Based on Industry, the global Affiliate Marketing Platform market has been divided into Transportation, Hospitality, Healthcare, BFSI, Entertainment and Media, Retail and E-Commerce, Consumer Goods, ITeS, Payment, and Ticketing, and Sales and Marketing. The Retail and E-Commerce segment is expected to hold the largest market share owing to the increase in the number of online buyers. Businesses use affiliate marketing as a way to generate additional revenue, create their online presence and drive additional sales. Retailers are selling more goods online because e-commerce has exploded and businesses have shifted over to these platforms.

Global Affiliate Marketing Platform Market Share, by Segmentation

Regional Analysis

Based on region, the global Affiliate Marketing Platform market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America is projected to dominate the use of the Affiliate Marketing Platform market followed by the Asia-Pacific and Europe regions.

North America Market

The North American market is expected to be a dominant presence in the Affiliate Marketing Platform market, attributable to new technology and the availability of highly skilled publishers. One service that Google has recently launched is its cost-per-click service, Google AdWords. It is a rapidly expanding channel for businesses to advertise their goods or services online. North America will continue to dominate the market in the near future owing to increasing numbers of merchants either directly or via a search marketing agency.

Asia-Pacific Market

The Asia Pacific region is forecast to experience accelerated growth in the Affiliate Marketing Platform market growth over the next few years. Due to advancements in performance marketing, along with investments in outsourced program management, training employees through video seminars and other specialty websites, businesses can save money and boost innovation

Competitive Landscape

The market comprises tier-1, tier-2, and local players. With their wide product portfolios, tier-1 and tier-2 players have a global reach. Because of their strategic innovations and broad regional presence, companies such as AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages, lead the global Affiliate Marketing Platform business. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as growth, product releases, and alliances.

Prominent Players:

  • AWIN
  • ShareASale
  • Taobao
  • JD
  • Amazon
  • eBay
  • Shopify
  • Clickbank
  • Rakuten
  • Leadpages

In October 2021, Aterian, the world’s most efficient consumer product platform, launched a new affiliate marketing platform called DealMojo for beta testing. Sellers on Amazon can connect with other influencers through DealMojo.

Scope of the Report

Global Affiliate Marketing Platform Market, by Product

  • Cost Per Sale
  • Cost Per Lead
  • Cost Per Click

Global Affiliate Marketing Platform Market, by Application

  • Physical Products
  • Virtual Products

Global Affiliate Marketing Platform Market, by Channel

  • Direct Sale
  • Distribution Channel

Global Affiliate Marketing Platform Market, by Industry

  • Transportation
  • Hospitality
  • Healthcare
  • BFSI
  • Entertainment and Media
  • Retail and e-commerce
  • Consumer Goods
  • ITeS
  • Payment and Ticketing
  • Sales and Marketing

Global Affiliate Marketing Platform Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Rest of Asia Pacific
  • Rest of the World

 

Parameters Indicators
Market Size 2030: $ 36.902 Billion
CAGR 7.7% CAGR (2022-2030)
Base year 2021
Forecast Period 2022-2030
Historical Data 2020
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Key Segmentations Product, Application, Channel, Industry
Geographies Covered North America, Europe, Asia-Pacific, Latin America, Middle East, Africa
Key Vendors AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages
Key Market Opportunities Quick Adoption of Technological Advancements
Key Market Drivers Product Visibility to a Larger Audience at Low Costs

 

REPORT CONTENT BRIEF:

  • High-level analysis of the current and future Affiliate Marketing Platform market trends and opportunities
  • Detailed analysis of current market drivers, restraining factors, and opportunities in the future
  • Affiliate Marketing market historical market size for the year 2020, and forecast from 2021 to 2028
  • Affiliate Marketing Platform market share analysis at each product level
  • Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
  • Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
  • To identify and understand the various factors involved in the global Affiliate Marketing Platform market affected by the pandemic
  • To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

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Global Affiliate Marketing Platform Market FAQs

1. What is the study period of this market?
● The study period of the global Affiliate Marketing Platform market is 2020 – 2030
2. What is the growth rate of the global Affiliate Marketing Platform market?
● The global Affiliate Marketing Platform market is growing at a CAGR of ~ 7.7% over the next 7 years
3. Which region has the highest growth rate in the global Affiliate Marketing Platform market?
● Asia Pacific is expected to register the highest CAGR during 2022 – 2030
4. Which region has the largest share in the global Affiliate Marketing Platform market?
● North America holds the largest share in 2021
5. Who are the key players in the global Affiliate Marketing Platform market?
● AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages are the major companies operating in the global Affiliate Marketing Platform market.
6. Do you offer Post Sale Support?
● Yes, we offer 16 hours of analyst support to solve the queries
7. Do you sell particular sections of a report?
● Yes, we provide regional as well as country-level reports. Other than this we also provide a sectional report. Please get in contact with our sales representatives.

Table of Contents

Table of Contents

Chapter 1.   Executive Summary

Chapter 2.   Scope Of Study

                     2.1.    Market Definition

                      2.2.   Scope Of The Study

                                2.2.1.   Objectives of Report

                                2.2.2.   Limitations

                      2.3.   Market Structure

Chapter 3.   Evolve BI Methodology

Chapter 4.   Market Insights and Trends

                      4.1.   Supply/ Value Chain Analysis

                                4.1.1.   Raw Application Providers

                                4.1.2.   Manufacturing Process

                                4.1.3.   Distributors/Retailers

                                4.1.4.   End Users

                      4.2.   Porter’s Five Forces Analysis

                               4.2.1.    Threat Of New Entrants

                                4.2.2.   Bargaining Power Of Buyers

                                4.2.3.   Bargaining Power Of Suppliers

                                4.2.4.   Threat Of Substitutes

                                4.2.5.   Industry Rivalry

                      4.3.   Impact Of COVID-19 on Affiliate Marketing Platform Market

                                4.3.1.   Impact on Market Size

                                4.3.2.   End-User Trend, Preferences, and Budget Impact

                                4.3.3.   Regulatory Framework/Government Policies

                                4.3.4.   Key Players' Strategy to Tackle Negative Impact

                                4.3.5.   Opportunity Window

                      4.4.   Technology Overview

                      4.5.   Macro factor

                      4.6.   Micro Factor

                        4.7.   Demand Supply Gap Analysis of Affiliate Marketing Platform Market

                        4.8.   Import Analysis of Affiliate Marketing Platform Market

                        4.9.   Export Analysis of Affiliate Marketing Platform Market

Chapter 5.   Market Dynamics 

                     5.1.    Introduction

                      5.2.   DROC Analysis

                                5.2.1.   Drivers

                                5.2.2.   Restraints

                                5.2.3.   Opportunities

                                5.2.4.   Challenges

                      5.3.   Patent Analysis

                      5.4.   Industry Roadmap

                      5.5.   Parent/Peer Market Analysis

Chapter 6.   Global Affiliate Marketing Platform Market, By Product

                      6.1.   Introduction

                      6.2.  Cost Per Sale

                      6.3.  Cost Per Lead

                      6.4.   Cost Per Click

Chapter 7.   Global Affiliate Marketing Platform Market, By Application

                      7.1.   Introduction

                      7.2.   Physical Products

                      7.3.   Virtual Products

Chapter 8.   Global Affiliate Marketing Platform Market, By Channel

                     8.1.    Introduction

                      8.2.   Direct Sale

                      8.3.   Distribution Channel

Chapter 9.   Global Affiliate Marketing Platform Market, By Industry

                      9.1.   Introduction

                      9.2.   Transportation

                      9.3.   Hospitality

                9.4.   Healthcare

                9.5.   BFSI

                9.6.   Entertainment And Media

                9.7.   Retail And E-Commerce

                9.8.   Consumer Goods

                9.9.     ITeS

                9.10.  Payment And Ticketing

               9.11.   Sales And Marketing

Chapter 10.   Global Affiliate Marketing Platform Market, By Region

                      10.1.   Introduction

                      10.2.   North America

                                10.2.1.   Introduction

                                10.2.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                10.2.3.   Market Size and Forecast, By Country, 2020 - 2028

                               10.2.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                                10.2.5.   Market Size and Forecast, By Application, 2020 – 2028

                                10.2.6. US

                                               10.2.6.1.   Introduction

                                               10.2.6.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.2.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.2.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.2.7.   Canada

                                              10.2.7.1.   Introduction

                                               10.2.7.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.2.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.2.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                      10.3.   Europe

                                10.3.1.   Introduction

                                10.3.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                10.3.3.   Market Size and Forecast, By Country, 2020 - 2028

                                10.3.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                               10.3.5.   Market Size and Forecast, By Application, 2020 – 2028

                                10.3.6.   Germany

                                               10.3.6.1.   Introduction

                                               10.3.6.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.3.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.3.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.3.7.   France

                                               10.3.7.1.   Introduction

                                               10.3.7.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.3.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.3.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.3.8.   UK

                                               10.3.8.1.   Introduction

                                               10.3.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                               10.3.8.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.3.8.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.3.9.   Italy

                                               10.3.9.1.   Introduction

                                               10.3.9.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.3.9.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.3.9.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.3.10.   Rest Of Europe

                                               10.3.10.1.   Introduction

                                               10.3.10.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.3.10.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.3.10.4.   Market Size and Forecast, By Application, 2020 - 2028

                      10.4.   Asia-Pacific

                                10.4.1.   Introduction

                                10.4.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                10.4.3.   Market Size and Forecast, By Country, 2020 - 2028

                                10.4.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                               10.4.5.   Market Size and Forecast, By Application, 2020 - 2028

                                10.4.6.   China

                                               10.4.6.1.   Introduction

                                               10.4.6.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.4.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.4.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.4.7.   India

                                               10.4.7.1.   Introduction

                                               10.4.7.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.4.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.4.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.4.8.   Japan

                                               10.4.8.1.   Introduction

                                               10.4.8.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.4.8.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.4.8.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.4.9.   South Korea

                                               10.4.9.1.   Introduction

                                               10.4.9.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.4.9.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.4.9.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.4.10.   Rest Of Asia-Pacific

                                               10.4.10.1.   Introduction

                                               10.4.10.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.4.10.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.4.10.4.   Market Size and Forecast, By Application, 2020 - 2028

                     10.5.   Rest Of The World (RoW)

                                10.5.1.   Introduction

                                10.5.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                10.5.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                10.5.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.5.5.   Market Size and Forecast, By Region, 2020 - 2028

                                10.5.6.   South America

                                               10.5.6.1.   Introduction

                                               10.5.6.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.5.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.5.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                10.5.7. The Middle East and Africa

                                              10.5.7.1.   Introduction

                                               10.5.7.2.   Driving Factors, Opportunity Analyzed, and Key Trends

                                               10.5.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                               10.5.7.4.   Market Size and Forecast, By Application, 2020 - 2028

Chapter 11.    Competitive Landscape

                      11.1.   Introduction

                      11.2.   Vendor Share Analysis, 2020/Key Players Positioning, 2020

Chapter 12.   Company Profiles

                      12.1.   AWIN

                                12.1.1.   Business Overview

                                12.1.2.   Financial Analysis

                                12.1.3.   Product Portfolio

                                12.1.4.   Recent Development and Strategies Adopted

                                12.1.5.   SWOT Analysis

                      12.2.   ShareASale

                               12.2.1.   Business Overview

                                12.2.2.   Financial Analysis

                                12.2.3.   Product Portfolio

                                12.2.4.   Recent Development and Strategies Adopted

                                12.2.5.   SWOT Analysis

                      12.3.   Taobao

                                12.3.1.   Business Overview

                                12.3.2.   Financial Analysis

                                12.3.3.   Product Portfolio

                                12.3.4.   Recent Development and Strategies Adopted

                                12.3.5.   SWOT Analysis

                      12.4.  JD

                                12.4.1.   Business Overview

                                12.4.2.   Financial Analysis

                                12.4.3.   Product Portfolio

                                12.4.4.   Recent Development and Strategies Adopted

                                12.4.5.   SWOT Analysis

                      12.5.   Amazon

                                12.5.1.   Business Overview

                                12.5.2.   Financial Analysis

                                12.5.3.   Product Portfolio

                                12.5.4.   Recent Development and Strategies Adopted

                                12.5.5.   SWOT Analysis

                      12.6.   eBay

                                12.6.1.   Business Overview

                                12.6.2.   Financial Analysis

                                12.6.3.   Product Portfolio

                                12.6.4.   Recent Development and Strategies Adopted

                               12.6.5.   SWOT Analysis

                12.7.   Shopify

                                12.7.1.   Business Overview

                                12.7.2.   Financial Analysis

                                12.7.3.   Product Portfolio

                               12.7.4.   Recent Development and Strategies Adopted

                                12.7.5.   SWOT Analysis

                12.8.   Clickbank

                                12.8.1.   Business Overview

                                12.8.2.   Financial Analysis

                                12.8.3.   Product Portfolio

                                12.8.4.   Recent Development and Strategies Adopted

                                12.8.5.   SWOT Analysis

                12.9.   Rakuten

                               12.9.1.   Business Overview

                                12.9.2.   Financial Analysis

                                12.9.3.   Product Portfolio

                                12.9.4.   Recent Development and Strategies Adopted

                                12.9.5.   SWOT Analysis

                12.10.   Leadpages

                                12.10.1.   Business Overview

                                12.10.2.   Financial Analysis

                                12.10.3.   Product Portfolio

                                12.10.4.   Recent Development and Strategies Adopted

                                12.10.5.   SWOT Analysis

             Chapter 13.   Key Takeaways

 

 

Connect to Analyst

Connect to Analyst

 

 

Research Methodology

Research Methodology