Evolve Business Intelligence has published a research report on the Global Supply Side Platform (SSP) Market, 2023–2033. The global Supply Side Platform (SSP) market is projected to exhibit a CAGR of around 13.36% during the forecast period of 2023 to 2033.
Evolve Business Intelligence has recognized the following companies as the key players in the global Supply Side Platform (SSP) Market: InMobi Pte Ltd, Google Inc, Chartboost, Vungle, AdsKeeper advertising network, Adblade, Avocarrot Ltd, APPLOVIN, Disqus, RevMob, ADDCOLONY, Unity technologies, MoPub, Adcash, AdMaven, Zeropark, Inneractive, Propeller Ads
Market Highlights
The global Supply Side Platform (SSP) market is projected to be valued at USD 117.32 Billion by 2033, recording a CAGR of around 13.36% during the forecast period. A supply-side platform (SSP) is a type of ad tech platform that helps website publishers and app developers monetize their inventory by connecting them with advertisers and ad exchanges. SSPs typically offer tools to help publishers manage inventory, set prices, and track performance. Some SSPs also offer demand-side platform (DSP) capabilities, which allow publishers to buy and manage advertising on other websites and applications.
The market for SSPs was significantly impacted by the Covid-19 pandemic. Due to advertisers’ spending reductions in response to the epidemic, there is a decline in demand for SSPs. SSPs’ revenues have decreased as a result of this. The epidemic has also caused publishers to reduce their ad space, which has resulted in a drop in the quantity of ad inventory. This has also led to a decline in revenues for SSPs.
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Segmental Analysis
The global Supply Side Platform (SSP) market has been segmented based on Component, Application, End-Use Industry, and region.
Based on the Component, the Supply Side Platform (SSP) market is segmented based on Software/Platform, Services. Software/Platform is expected to have the largest market share throughout the forecast period, while Resilience Training is expected to grow at the fastest rate.
Based on Application, the global Supply Side Platform (SSP) market has been divided into Bidding, Targeting, and Online Advertising. The Online Advertising segments are anticipated to dominate the market.
Based on End Use Industry, the global Supply Side Platform (SSP) market has been divided into BFSI, IT and Telecommunication, Retail and Wholesale, Manufacturing, Education, Government, Travel, and Others. The Retail and Wholesale segments are anticipated to dominate the market.
Regional Analysis
The Supply Side Platform (SSP) market is divided into six regions: North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. In North America, factors such as the high adoption of programmatic advertising, the growing trend of using data-driven insights for ad targeting, and the presence of large publishers and advertisers are driving the demand for SSPs. In Europe, factors such as the high adoption of programmatic advertising by a large number of small and medium-sized publishers, and the need to reach specific audiences in different languages and cultures are driving the demand for SSPs. In the Asia-Pacific region, factors such as the rapidly growing digital advertising industry, increasing internet penetration, and the adoption of mobile devices for browsing are driving the demand for SSPs. Additionally, the need to address issues such as ad fraud and brand safety is also driving the adoption of SSPs. In Latin America, factors such as a growing number of mobile users, and the need to reach diverse audiences across multiple languages and cultures are driving the demand for SSPs.
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