Electric Hairbrush Market Overview
The Electric Hairbrush Market size accounted for USD 5.36 Billion in 2023 and is estimated to account for 6.88 Billion in 2024. The Market is expected to reach USD 15.95 Billion by 2034 growing at a compound annual growth rate (CAGR) of 6.87% from 2024 to 2034. The electric hairbrush market is experiencing significant growth, driven by increasing consumer focus on personal grooming and the rising popularity of convenient and effective hair styling solutions. These brushes, which utilize electrical power for various functionalities like straightening, curling, detangling, and even scalp massaging, cater to diverse hair types and styling preferences.
The electric hairbrush market is poised for continued growth, driven by evolving consumer preferences for effective and convenient hair styling solutions and ongoing technological advancements in product design and features.
Global Electric Hairbrush Market Synopsis
Electric Hairbrush Market Dynamics
The major factors that have impacted the growth of Electric Hairbrush Market are as follows:
Drivers:
Ø Technological Advancements
Manufacturers are integrating innovative features such as adjustable heat settings, ionization, and anti-frizz properties into electric hairbrushes. These enhancements cater to consumers seeking efficient and personalized hair styling solutions. ​ The proliferation of social media platforms and beauty influencers has heightened awareness of personal grooming. Viral trends and online tutorials encourage consumers to adopt new styling tools, boosting the popularity of electric hairbrushes. ​ Modern lifestyles emphasize quick and effective grooming solutions. Electric hairbrushes offer time-saving benefits by combining brushing and styling functions, appealing to consumers seeking convenience. ​
Restraint:
- High Cost of Advanced Models and Potential for Hair Damage
Electric: Premium electric hairbrushes equipped with advanced features often come with elevated price tags. This can deter price-sensitive consumers, particularly in emerging markets, from making purchases, thereby limiting market penetration. ​ The market is saturated with numerous brands offering similar products, leading to fierce competition. This environment can result in pricing pressures and reduced profit margins for manufacturers, making product differentiation challenging. ​ Frequent or improper use of electric hairbrushes, especially those with high heat settings, can lead to hair damage, breakage, or dryness. Concerns about these adverse effects may prevent some consumers from adopting these products. ​
Opportunity:
⮚    Product Innovation and Customization
There is a growing opportunity for manufacturers to innovate and differentiate their products through customization options, such as adjustable heat settings, specialized brush designs for different hair types, and ergonomic features. Tailoring products to meet specific consumer needs and preferences can enhance market competitiveness and appeal to a broader demographic seeking personalized hair care solutions. ​ Incorporating cutting-edge technologies like LED light therapy into electric hairbrushes offers potential for addressing hair health concerns. For instance, LED hairbrushes are gaining popularity for their potential to promote thicker, fuller hair by improving circulation and stimulating hair follicles. ​
Electric Hairbrush Market Segment Overview
By Gender
Based on Gender, the market is segmented based on Female, Male. The Female segment dominant the market. Female electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs.
By Application
Based on Application, the market segment has been divided into Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others. The Supermarkets and Hypermarkets segment dominant the market. supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items.
By End Use
Based on Application, the market segment has been divided into Household and Commercial. The Household segment dominant the market. Electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household.
Global Electric Hairbrush Market Regional Analysis
Based on region, the global Electric Hairbrush Market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. North America is projected to dominate the use of the Electric Hairbrush Market followed by the Asia-Pacific and Europe regions.
North America Electric Hairbrush Market
North America holds a dominant position in the Electric Hairbrush Market. The demand is fueled by high consumer awareness and the adoption of advanced personal care products. The U.S. salon industry’s substantial size further contributes to the demand for professional hair-styling devices. Significant number of hair salon establishments, especially in the United States and Canada, leading to higher demand in the professional segment and rising adoption of interactive web applications and online platforms related to hair styling.
Asia-Pacific Electric Hairbrush Market
The Asia-Pacific region has indeed emerged as the fastest-growing market for the Electric Hairbrush Market industry. This growth is driven by increasing disposable incomes, urbanization, and a heightened focus on personal grooming in countries like China, Japan, and South Korea. Increasing awareness of personal grooming and beauty trends, fueled by social media and beauty influencers and Increasing focus on hair care and scalp health in South Korea, driving demand for brushes with features like infrared technology and scalp massage.
Competitive Landscape
The global Electric Hairbrush Market is highly competitive, with numerous players offering a wide range of software solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as product launches, and strategic alliances.
Prominent Players:
- LOreal S.A.
- Panasonic
- Philips
- Revlon Inc.
- Conair Corporation
- Shenzhen Mesky Technology Co.Ltd.
- Spectrum Brands Inc.
- Procter and Gamble
- APALUS Inc.
Key Development
In June 2024:Â T3 launched the Aire 360 multi-styler, an all-in-one styling tool, which is similar to Dyson.
In April 2024:Â Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon quality.
Scope of the Report
Global Electric Hairbrush Market, by Gender
- Female
- Male
Global Electric Hairbrush Market, by Distribution Channel
- Supermarkets and Hypermarkets
- Beauty Stores
- Online Stores
- Others
Global Electric Hairbrush Market, by End Use
- Household
- Commercial
Global Electric Hairbrush Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Nordic
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Indonesia
- Austalia
- Malaysia
- India
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of Middle East & Africa
| Parameters | Indicators |
|---|---|
| Market Size | 2034: USD 15.95 Billion |
| CAGR (2024-2034) | 6.87% |
| Base year | 2022 |
| Forecast Period | 2024-2034 |
| Historical Data | 2021 (2017 to 2020 On Demand) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Gender, Distribution Channel, End Use |
| Geographies Covered | North America, Europe, Asia-Pacific, South America, Middle East, Africa |
| Key Vendors | LOreal S.A., Panasonic, Philips, Revlon Inc., Conair Corporation, Shenzhen Mesky Technology Co.Ltd., Spectrum Brands Inc., Procter and Gamble and APALUS Inc. |
| Key Market Opportunities | ·      Product Innovation and Customization
·      Integration of Advanced Technologies |
| Key Market Drivers | ·      Technology Advancement
·      Influence of Social Media and Beauty Trends |
REPORT CONTENT BRIEF:
- High-level analysis of the current and future Electric Hairbrush Market trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities in the future
- Electric Hairbrush Market historical market size for the year 2021, and forecast from 2023 to 2033
- Electric Hairbrush Market share analysis at each product level
- Competitor analysis with detailed insight into its product segment, Government & Defense strength, and strategies adopted.
- Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
- To identify and understand the various factors involved in the global Electric Hairbrush Market affected by the pandemic
- To provide a detailed insight into the major companies operating in the market. The profiling will include the Government & Defense health of the company’s past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
