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MICE Tourism
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Route Optimization Market Analysis and Global Forecast (2020-2028) with COVID Impact Analysis $ 3,475.00
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Global Data Analytics Software Market Analysis and Global Forecast (2020-2030) with COVID Impact Analysis $ 3,475.00

MICE Tourism Market Analysis and Global Forecast (2020-2030) with COVID Impact Analysis

$ 3,475.00

Global MICE Tourism Market Research Report: Information By Type (Meetings, Incentives, Conventions, Exhibitions), By Industry (Retail, Hospitality, Transportation, Entertainment), and Region — Forecast till 2030

Report Code: EB_ICT | Page: 169 | Published Date: Upcoming

 

Press Release:https://evolvebi.com/the-global-mice-tourism-market-is-estimated-to-record-a-cagr-of-around-26-1-during-the-forecast-period/ 

 

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Description

MICE Tourism Market Overview

MICE Tourism market size is projected to reach approximately $1,638.78 billion by 2030 globally, at a CAGR of 26.1% from 2022 to 2030. The term MICE tourism refers to the attractions and ancillary services that are dedicated to planning, booking, and facilitating conferences, seminars, and other events for business purposes, It is considered the highest revenue contributor for the travel industry.

The MICE tourism industry is a big and complex niche of the service industry. It’s got many different parts, including participants, sponsors, planners, convention bureaus, and visitor centers or city clubs. The list of service providers also includes meeting venues, accommodations, and suppliers. In general, each part of the MICE tourism industry is important for the smooth running of events. Planning an event should be simple and with the help of a travel agency. An agency will work closely with you to find the perfect destination that suits customer needs. In other words, The tourism industry’s group market has been growing exponentially in recent years. Due to the forces of globalization and the expansion of service industries, as well as continuous improvements in scientific and technological innovations, the mice tourism business is only going to continue trending upward.

MICE Tourism COVID-19 Impact Analysis

The COVID-19 pandemic had a negative impact on the market for MICE Tourism. For Instance, The strict lockdown regulations had resulted in a partial or complete ban on travel and tourism. Most of the travel destinations across the globe had restricted their areas to residents as per quarantine guidelines which prohibited non-residents from entering these places to avoid spreading diseases. The tourism industry is struggling as a result of the fall in international tourist arrivals. These events have been either canceled or postponed, which has caused serious damage to the event organizers domestically. Above all, more and more companies started using digital platforms like Zoom, Skype, and Google Hangouts to conduct meetings. These platforms have also encouraged the proliferation of MICE events that have led to significant cost savings in time; the effort of everyone involved.

Moving toward Online Platform

The increased penetration of online platforms for conducting MICE activities is having a long-term impact on the MICE industry. During COVID-19, many companies looked at business travel as an unnecessary expense and started moving towards cheaper options such as online bookings. As the global MICE industry is at stake, the hosting platforms may suffer. In other words, they will have to find a way to consolidate COVID-19 which has caused this economic damage.

MICE Tourism Market Dynamics

The growth in the MICE tourism market is driven by the rising globalization of businesses. The global economic recovery, growing business travel and trade, and increasing popularity of corporate events are some of the factors that are driving this growth. Technological advancement, investment in infrastructural will create opportunities for the MICE tourism market.

Drivers

  • The rapid expansion of the travel and tourism industry

The travel and tourism industry in the nation is considered an important economic pillar in the contribution to the country’s GDP. The nation expects an increase in the number of visitors from around the world on the back of various customized tourist experience offerings by the government. The government has been lending special focus to the tourism sector, through several initiatives geared towards attracting more visitors and supporting the development of this important industry. Above all, one such initiative is the Tourism Development Model (TDM) which provides policy guidance to promote sustainable tourism and create inclusive destinations.

The TDM is a concise framework that includes three pillars – public-private partnerships, market-demand management, and development models. The TDM is a tool that supports the creation of tourism clusters by supporting the integration of trade, commerce, and manufacturing. which is anticipated to contribute significantly towards the growth of the MICE tourism industry.

Restraint:

  • MICE events are connected with high operational costs

MICE events are held in venues that are well-equipped with cutting-edge IT infrastructure. Due to the high related expenses of this infrastructure, event platforms remain on the higher end of the price spectrum, affecting MICE event operational costs. The cost of planning a meeting, conference, or event, and the long-distance transportation of participants, are relatively significant. Long-distance transportation is another element that contributes to high operational costs, as ticket prices are not constant and might vary from location to location. Furthermore, High operational costs may be a disadvantage for the tourist industry, and failure to cater to the developing market in some nations may limit the MICE tourism market’s growth.

Opportunity:

  • Innovations in technology

The MICE tourism market is one of the fastest-growing sectors in the tourism industry. It is a niche that has seen a lot of innovation with new technologies and trends. This has led to an increase in demand for MICE tourism products. There are many innovations in technology that have benefited the MICE tourism market. Innovations such as virtual reality tours augmented reality tours, and 360-degree video tours have helped make this market more attractive to consumers by providing immersive experiences that they cannot get anywhere else.

Furthermore, These innovations are also helping create new opportunities for entrepreneurs who want to enter this industry as they can create their unique products with these technologies at a low cost, which may lead to more competition within this niche but will also increase the demand for these products as people will have more options when selecting a product. In the long run, this will create more opportunities.

MICE Tourism Segment Overview

By Type

Based on the Type, the MICE Tourism market is segmented based on Meetings, Incentives, Conventions, and Exhibitions. The meeting segment is anticipated to account for the large market share because this is due to the significant rise in the number of companies organizing events and conferences. In addition, the increasing focus of MICE organizations on the aspect of sustainability has resulted in the growing demand for green MICE events.

By Industry

Based on Industry, the global MICE Tourism market has been divided into Retail, Hospitality, Transportation, Entertainment, and Others. Above all, The hospitality industry is expected to hold the largest market share due to an increase in demand from the corporate sector.

Global MICE Tourism Market Share, by Segmentation

MICE Tourism

Regional Analysis

Based on region, the global MICE tourism market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Above all, North America is projected to dominate the use of the MICE tourism market followed by the Asia-Pacific and Europe region.

North America Market

The North American region of MICE tourism has the largest market share and leads industry growth. The cost of hosting events in North America is proportionately higher than in any other region, due to a higher level of business travel costs against GDP. For instance, The popularity of MICE tourism is on the rise, as evidenced by social media platform trends, a spike in corporate conference attendance, and the ever-increasing use of online travel agents.

Asia-Pacific Market

Asia-Pacific is the fastest-growing region with developing economies such as Singapore, China, and India driving this growth. It is predicted that the MICE sector will grow over these few years as a result of a rise in the number of business travelers, an increased economy, more IT investments, and easier visa requirements. Furthermore, There are also plans to invest in better infrastructure and foreign markets. The demand for this type of event has risen.

Competitive Landscape

The market comprises tier-1, tier-2, and local players. With their wide product portfolios, tier-1 and tier-2 players have a global reach. Because of their strategic innovations and broad regional presence, companies such as Creative Group Inc, ITA Group, IBTM, Meetings & incentives worldwide Inc, and Maritz lead the global MICE Tourism business. In other words, To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as growth, product releases, and alliances.

Prominent Players:

  • 360 destination group
  • BCD group
  • ATPI Ltd
  • BI worldwide
  • Cievents
  • Conference care ltd
  • Carlson Wagonlit Travel
  • Creative Group Inc
  • ITA Group
  • IBTM
  • Meetings & incentives worldwide Inc
  • Maritz
  • One10
  • The Interpublic Group Of Companies Inc
  • The Freeman Company

In August 2019, Caribbean Meeting & Incentive Travel Exchange recently organized an event to boost business tourism development and increase brand promotion.

Scope of the Report

Global MICE Tourism Market, by Type

  • Meetings
  • Incentives
  • Conventions
  • Exhibitions

Global MICE Tourism Market, by Industry

  • Retail
  • Hospitality
  • Transportation
  • Entertainment
  • Others

Global MICE Tourism Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Rest of Asia Pacific
  • Rest of the World
Parameters Indicators
Market Size 2030: $ 1,638.78 Billion
CAGR 21.6% CAGR (2022-2030)
Base Year 2021
Forecast Period 2022 to 2030
Historical Data 2020
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Key Segmentations Type, Industry
Geographies Covered North America, Europe, Asia-Pacific, Latin America, Middle East, Africa
Key Players 360 destination group, BCD group, ATPI Ltd, BI worldwide, Cievents, Conference care ltd, Carlson Wagonlit Travel, Creative Group Inc, ITA Group, IBTM, Meetings & incentives worldwide Inc, Maritz, One10, The Interpublic Group Of Companies Inc, The Freeman Company
Key Market Opportunities Innovations in technology
Key Market Drivers The rapid expansion of the travel and tourism industry

 

REPORT CONTENT BRIEF:

  • High-level analysis of the current and future MICE Tourism market trends and opportunities
  • Detailed analysis on current market drivers, restraining factors, and opportunities in the future
  • MICE Tourism market historical market size for year 2020, and forecast from 2021 to 2028
  • MICE Tourism market share analysis at each product level
  • Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
  • Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
  • To identify and understand the various factors involved in the global MICE Tourism market affected by the pandemic
  • To provide a detailed insight on the major companies operating in the market. The profiling will include the financial health of the company past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

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    Frequently Asked Questions (FAQ)

    1. What is the study period of this market?
      • The study period of global MICE Tourism market is 2020 – 2030
    2. What is the growth rate of global MICE Tourism market?
      • The global MICE Tourism market is growing at a CAGR of ~ 21.6% over the next 8 years
    3. Which region has highest growth rate in global MICE Tourism market?
      • Asia Pacific is expected to register the highest CAGR during 2022 – 2030
    4. Which region has the largest share in global MICE Tourism market?
      • North America holds the largest share in 2021
    5. Who are the key players in global MICE Tourism market?
      • Creative Group Inc, ITA Group, IBTM, Meetings & incentives worldwide Inc, and Maritz are the major companies operating in the global MICE Tourism market.
    6. Do you offer Post Sale Support?
      • Yes we offer 16 hours of anayst support in order to solve the quries
    7. Do you sell particular sections of a report?
      • Yes we provide regional as well as country level report. Other than this we also provide sectional report. Please get in contact with our sales representatives.
    Table of Contents

    Table of Contents

    Chapter 1.   Executive Summary

    Chapter 2.   Scope Of The Study

                         2.1.   Market Definition

                         2.2.   Scope Of The Study

                                   2.2.1.   Objectives of Report

                                   2.2.2.   Limitations

                         2.3.   Market Structure

    Chapter 3.   Evolve BI Methodology

    Chapter 4.   Market Insights and Trends

                         4.1.   Supply/ Value Chain Analysis

                                   4.1.1.   Raw Application Providers

                                   4.1.2.   Manufacturing Process

                                   4.1.3.   Distributors/Retailers

                                   4.1.4.   End Users

                         4.2.   Porter’s Five Forces Analysis

                                   4.2.1.   Threat Of New Entrants

                                   4.2.2.   Bargaining Power Of Buyers

                                   4.2.3.   Bargaining Power Of Suppliers

                                   4.2.4.   Threat Of Substitutes

                                   4.2.5.   Industry Rivalry

                         4.3.   Impact Of COVID-19 on MICE Tourism Market

                                   4.3.1.   Impact on Market Size

                                   4.3.2.   End User Trend, Preferences and Budget Impact

                                   4.3.3.   Regulatory Framework/Government Policies

                                   4.3.4.   Key Players Strategy to Tackle Negative Impact

                                   4.3.5.   Opportunity Window

                         4.4.   Technology Overview

                         4.5.   Macro factor

                         4.6.   Micro Factor

                            4.7.   Demand Supply Gap Analysis of MICE Tourism Market

                            4.8.   Import Analysis of MICE Tourism Market

                            4.9.   Export Analysis of MICE Tourism Market

    Chapter 5.   Market Dynamics

                         5.1.   Introduction

                         5.2.   DROC Analysis

                                   5.2.1.   Drivers

                                   5.2.2.   Restraints

                                   5.2.3.   Opportunities

                                   5.2.4.   Challenges

                         5.3.   Patent Analysis

                         5.4.   Industry Roadmap

                         5.5.   Parent/Peer Market Analysis

    Chapter 6.   Global MICE Tourism Market, By Type

                         6.1.   Introduction

                         6.2.   Meetings

                         6.3.   Incentives

                         6.4.   Conventions

                         6.5.   Exhibitions

    Chapter 7.   Global MICE Tourism Market, By Industry

                         7.1.   Introduction

                         7.2.   Retail

                         7.3.   Hospitality

                         7.4.   Transportation

                         7.5.   Entertainment

                         7.6.   Others 

    Chapter 8.   Global MICE Tourism Market, By Region

                         8.1.   Introduction

                         8.2.   North America

                                   8.2.1.   Introduction

                                   8.2.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   8.2.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   8.2.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                                   8.2.5.   Market Size and Forecast, By Application, 2020 – 2028

                                   8.2.6.   US

                                                  8.2.6.1.   Introduction

                                                  8.2.6.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.2.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.2.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.2.7.   Canada

                                                  8.2.7.1.   Introduction

                                                  8.2.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.2.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.2.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                         8.3.   Europe

                                   8.3.1.   Introduction

                                   8.3.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   8.3.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   8.3.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                                   8.3.5.   Market Size and Forecast, By Application, 2020 – 2028

                                   8.3.6.   Germany

                                                  8.3.6.1.   Introduction

                                                  8.3.6.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.3.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.3.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.3.7.   France

                                                  8.3.7.1.   Introduction

                                                  8.3.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.3.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.3.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.3.8.   UK

                                                  8.3.8.1.   Introduction

                                                  8.3.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.3.8.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.3.8.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.3.9.   Italy

                                                  8.3.9.1.   Introduction

                                                  8.3.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.3.9.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.3.9.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.3.10.   Rest Of Europe

                                                  8.3.10.1.   Introduction

                                                  8.3.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.3.10.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.3.10.4.   Market Size and Forecast, By Application, 2020 - 2028

                         8.4.   Asia-Pacific

                                   8.4.1.   Introduction

                                   8.4.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   8.4.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   8.4.4.   Market Size and Forecast, By Product Type, 2020 - 2028

                                   8.4.5.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.4.6.   China

                                                  8.4.6.1.   Introduction

                                                  8.4.6.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.4.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.4.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.4.7.   India

                                                  8.4.7.1.   Introduction

                                                  8.4.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.4.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.4.7.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.4.8.   Japan

                                                  8.4.8.1.   Introduction

                                                  8.4.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.4.8.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.4.8.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.4.9.   South Korea

                                                  8.4.9.1.   Introduction

                                                  8.4.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.4.9.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.4.9.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.4.10.   Rest Of Asia-Pacific

                                                  8.4.10.1.   Introduction

                                                  8.4.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.4.10.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.4.10.4.   Market Size and Forecast, By Application, 2020 - 2028

                         8.5.   Rest Of The World (RoW)

                                   8.5.1.   Introduction

                                   8.5.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   8.5.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                   8.5.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.5.5.   Market Size and Forecast, By Region, 2020 - 2028

                                   8.5.6.   South America

                                                  8.5.6.1.   Introduction

                                                  8.5.6.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.5.6.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.5.6.4.   Market Size and Forecast, By Application, 2020 - 2028

                                   8.5.7.   Middle East and Africa

                                                  8.5.7.1.   Introduction

                                                  8.5.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  8.5.7.3.   Market Size and Forecast, By Product Type, 2020 - 2028

                                                  8.5.7.4.   Market Size and Forecast, By Application, 2020 - 2028

    Chapter 9.   Competitive Landscape

                         9.1.   Introduction

                         9.2.   Vendor Share Analysis, 2020/Key Players Positioning, 2020

    Chapter 10.   Company Profiles

                         10.1.   360 destination group

                                   10.1.1.   Business Overview

                                   10.1.2.   Financial Analysis

                                   10.1.3.   Product Portfolio

                                   10.1.4.   Recent Development and Strategies Adopted

                                   10.1.5.   SWOT Analysis

                         10.2.   BCD group

                                   10.2.1.   Business Overview

                                   10.2.2.   Financial Analysis

                                   10.2.3.   Product Portfolio

                                   10.2.4.   Recent Development and Strategies Adopted

                                   10.2.5.   SWOT Analysis

                         10.3.   ATPI Ltd

                                   10.3.1.   Business Overview

                                   10.3.2.   Financial Analysis

                                   10.3.3.   Product Portfolio

                                   10.3.4.   Recent Development and Strategies Adopted

                                   10.3.5.   SWOT Analysis

                         10.4.   BI worldwide.

                                   10.4.1.   Business Overview

                                   10.4.2.   Financial Analysis

                                   10.4.3.   Product Portfolio

                                   10.4.4.   Recent Development and Strategies Adopted

                                   10.4.5.   SWOT Analysis

                         10.5.   Cievents

                                   10.5.1.   Business Overview

                                   10.5.2.   Financial Analysis

                                   10.5.3.   Product Portfolio

                                   10.5.4.   Recent Development and Strategies Adopted

                                   10.5.5.   SWOT Analysis

                         10.6.   Conference care ltd.

                                   10.6.1.   Business Overview

                                   10.6.2.   Financial Analysis

                                   10.6.3.   Product Portfolio

                                   10.6.4.   Recent Development and Strategies Adopted

                                   10.6.5.   SWOT Analysis

                         10.7.   Carlson Wagonlit Travel

                                   10.7.1.   Business Overview

                                   10.7.2.   Financial Analysis

                                   10.7.3.   Product Portfolio

                                   10.7.4.   Recent Development and Strategies Adopted

                                   10.7.5.   SWOT Analysis

                         10.8.   Creative Group Inc

                                   10.8.1.   Business Overview

                                   10.8.2.   Financial Analysis

                                   10.8.3.   Product Portfolio

                                   10.8.4.   Recent Development and Strategies Adopted

                                   10.8.5.   SWOT Analysis

                         10.9.   ITA Group

                                   10.9.1.   Business Overview

                                   10.9.2.   Financial Analysis

                                   10.9.3.   Product Portfolio

                                   10.9.4.   Recent Development and Strategies Adopted

                                   10.9.5.   SWOT Analysis

                         10.10.   IBTM

                                   10.10.1.   Business Overview

                                   10.10.2.   Financial Analysis

                                   10.10.3.   Product Portfolio

                                   10.10.4.   Recent Development and Strategies Adopted

                                   10.10.5.   SWOT Analysis

                         10.11.   Meetings & incentives worldwide Inc

                         10.12.   Maritz

                         10.13.   One10

                         10.14.   The Interpublic Group Of Companies Inc

                         10.15.   The Freeman Company

     

    Chapter 11.   Key Takeaways

    Connect to Analyst

    Connect to Analyst













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