Evolve Business Intelligence has published a half-cooked research report on the Global Affiliate Marketing Platform Market, 2021–2030. The global Affiliate Marketing Platform market is projected to exhibit a CAGR of around 7.7% during the forecast period of 2022 to 2030.
Evolve Business Intelligence has recognized the following companies as the key players in the global Affiliate Marketing Platform market: AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten, and Leadpages.
Market Highlights
The global Affiliate Marketing Platform market is projected to be valued at $36.902 Billion by 2030, recording a CAGR of around 7.7% during the forecast period. Affiliate marketing is a form of performance-based marketing. This type of online marketing allows businesses to reward one or more affiliates every time they bring in a customer or visitor. It’s an online sales technique where someone else with the same target audience—an affiliate—is incentivized to sell a product by making a commission on referrals. This method of marketing makes it possible for affiliates to earn money on products from a range of companies without creating their products.
Many industries have seen a slowdown in their growth rate due to the Coronavirus effect. However, affiliate marketing has been one of the few industries to benefit from this pandemic. The market is expected to continue with its momentum in near future with a clear potential for further growth. Marketers have had to adapt to new strategies that incorporate social media and offer consumers more control in their preferred digital environment.
Segmental Analysis
The global Affiliate Marketing Platform market has been segmented based on the Product, Application, Channel, Industry, and region.
By Product, the Affiliate Marketing Platform market is segmented based on Cost Per Sale, Cost Per Lead, and Cost Per Click. The Cost Per Sale segment dominates the market. The growth of this segment can be due to the higher commission this segment offers to the affiliates as compared to the Cost Per Lead, and Cost Per Click segment.
Based on Application, the Affiliate Marketing Platform market is segmented based on Physical Products and Virtual Products. The Virtual Products segment is anticipated to hold the largest market due to the availability of a worldwide marketplace for them. Also, there are no shipping charges associated with these products.
Based on Channel, the Affiliate Marketing Platform market is segmented based on Direct Sales and Distribution Channel based on Channel. The Direct Sales segment is anticipated to hold the largest market owing to several factors. For instance, in Direct sales, there is no third party involved in the middle. This increases the profits for the manufacturers.
Based on Industry, the Affiliate Marketing Platform market is segmented based on Transportation, Hospitality, Healthcare, BFSI, Entertainment and Media, Retail and E-Commerce, Consumer Goods, ITeS, Payment, and Ticketing, and Sales and Marketing. The Retail and E-Commerce segment is anticipated to hold the largest market owing to the large shift of businesses to the online model. This provided businesses which a larger target audience and marketing opportunities.
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Regional Analysis
The Affiliate Marketing Platform market is divided into six regions: North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. The North American region is projected to dominate the global Affiliate Marketing Platform market. The strong presence of skilled professionals in the region is expected to drive market growth. The Asia-Pacific region is expected to grow at the highest CAGR over the forecast period. due to the rapid growth in the internet infrastructure and the rise in e-commerce businesses across all verticals. The European countries have been experiencing consistent growth in the Affiliate Marketing Platform market over the past few years. With the increasing presence of many e-commerce and IT companies in the region and government initiatives to promote e-commerce, the demand for Affiliate Marketing Platform has increased. The Middle East and Africa are regions with enormous potential for investment in the IT sector. The developing economies project a steady growth over the forecast period.
