Scented Candles Market Overview
Scented Candles Market Size is expected to reach USD 0.78 Billion by 2033. The Scented Candles industry size accounted for USD 0.59 Billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 4.1% from 2023 to 2033. Scented candles are candles that are infused with fragrant oils or essential oils, designed to emit a pleasant aroma when burned. These candles are typically made from wax, which can be soy-based, beeswax, paraffin, or a blend of various waxes. The fragrance is added to the wax during the manufacturing process, allowing the scent to disperse as the candle melts and the wax vaporizes. Scented candles are popular for their ability to create a soothing and relaxing ambiance, as well as to mask odors in indoor spaces. They are often used for aromatherapy purposes, promoting a sense of well-being and mood enhancement through the inhalation of pleasant scents. Scented candles come in various sizes, shapes, and scents, catering to different preferences and occasions.
Global Scented Candles Market Synopsis
COVID-19 Impact Analysis
The Scented Candles market experienced a detrimental effect due to the Covid-19 pandemic. With widespread lockdowns, social distancing measures, and economic uncertainties during the pandemic, consumer spending patterns shifted, impacting discretionary purchases such as scented candles. Many retail stores closed temporarily, and consumer footfall in malls and shopping centers significantly declined, leading to reduced sales opportunities. Moreover, the pandemic also disrupted supply chains, causing production delays and distribution challenges. As people spent more time at home, the demand for scented candles as a home fragrance and relaxation tool may have increased, but the overall negative impact on consumer purchasing power and market dynamics outweighed this positive aspect. However, as the situation improved and restrictions eased, the market started to recover gradually, and online sales platforms played a vital role in sustaining some demand during the pandemic.
Global Scented Candles Market Dynamics
The major factors that have impacted the growth of Scented Candles are as follows:
Drivers:
⮚     Growing interest in aromatherapy and wellness
The increasing awareness of mental well-being and the desire for relaxation and stress relief has led to a surge in the popularity of aromatherapy practices. Scented candles are sought after for their ability to create a soothing ambiance and evoke positive emotions through fragrances, driving the demand for scented candles in the market.
Restraint:
- Fluctuating prices of raw materials
The Scented Candles market is influenced by the prices of essential oils, fragrances, and various waxes used in candle manufacturing. The volatility in the prices of these raw materials can impact production costs and profit margins for manufacturers. As a result, candle makers may face challenges in maintaining stable pricing for their products, leading to potential constraints on the market’s growth.
Opportunity:
⮚     E-commerce and online sales growth
The rise of e-commerce platforms and online shopping has provided a significant opportunity for the Scented Candles market. Online retail offers a wider reach to consumers and allows candle makers to showcase their products to a global audience. Moreover, the convenience of online shopping and the ability to provide detailed product information can boost consumer engagement and drive sales in the market. Embracing e-commerce can be a strategic advantage for companies looking to expand their presence and capitalize on the growing trend of online shopping.
Scented Candles Market Segment Overview
By Raw material
Based on the Raw material, the market is segmented based on Wax, Liquid Dyes, Soy, Glass, and Others. The largest market share is anticipated to go to the Wax segment. The versatility of wax and its ability to hold and release fragrances effectively make it a popular choice for scented candle manufacturers. Additionally, advancements in wax technology have led to the development of high-quality, eco-friendly waxes, which align with the growing consumer preference for sustainable and natural products.
By Product Type
Based on Product Type, the market has been divided into Jar, Pillars, Tea Light, Tumbler, Vase, and Others. The market is projected to see significant growth in the Jar segment. Jar candles are a popular choice among consumers due to their appealing aesthetics and practicality. They come in various sizes and shapes, often with decorative containers that can enhance the ambiance of any space.
By Fragrance
Based on the Fragrance, the market has been divided into Fruits, Flower, Spices, Blends, and Others. The scented candle market is projected to see significant growth in the Flower segment due to increasing consumer demand for floral-inspired fragrances and natural scents.
By Sales Channel
Based on Sales Channels, the market has been divided into Online Retail, Offline Retail. The Online Retails segment is expected to hold the largest market share in the scented candle market due to the convenience, wide reach, and growing trend of online shopping among consumers.
Global Scented Candles Market Regional Analysis
Based on region, the market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. The area of North America is anticipated to dominate the market for the usage of Scented Candles, followed by those in Asia-Pacific and Europe.
North America Market
The North American region has established a dominant position in the Scented Candles market, driven by several factors. Firstly, the region has a well-established culture of home fragrance and decor, with a significant portion of the population embracing scented candles as a part of their lifestyle. Additionally, the growing interest in wellness and self-care trends has contributed to the increased demand for scented candles, as consumers seek relaxation and stress relief through aromatherapy. Moreover, the region’s strong retail infrastructure, online presence, and marketing efforts by key players have further fueled the market’s growth. As a result, North America continues to command a substantial share of the global Scented Candles market, maintaining its dominant position.
Asia Pacific Market
The Asia-Pacific region is currently experiencing rapid growth and emerging as a significant market for the Scented Candles industry. Several factors contribute to this trend, including the region’s large and increasingly affluent consumer base with a growing interest in home decor and lifestyle products. The rising awareness of aromatherapy and the therapeutic benefits of scented candles has also played a crucial role in driving demand. Additionally, the expanding urban population, changing consumer preferences, and the influence of Western lifestyle trends have further boosted the popularity of scented candles in the region. As a result, the Asia-Pacific market has become an attractive prospect for both established and emerging players in the Scented Candles industry, indicating a promising trajectory for future growth and development.
Competitive Landscape
The competitive landscape includes key players (tier 1, tier 2, and local) having a presence across the globe. Companies such as Amcor, WestRock Company, Sonoco Products Company, Berry Global Inc, and Tekni-Plex are some of the leading players in the global Scented Candles Industry. These players have adopted partnership, acquisition, expansion, and new product development, among others as their key strategies.
Key Market Players:
- Village Candle
- Portmeirion Group PLC
- Newell Brands
- MVP Group International, Inc.
- Estée Lauder Companies Inc.
- Diptyque Paris
- Lalique Group SA
- L Brands
- NEST New York
- Thymes, LLC
Key Development:
In October 2022, AnyMind Group, a company specializing in end-to-end commerce solutions, announced the launch of a new range of scented candles from the Japanese direct-to-consumer fragrance brand Shefar. This collection features two captivating candles.
In March 2022, Kringle Candle unveiled their latest addition to the limited-edition Reserve Line: the Cannabis-scented candle. The company introduced this unique aroma as the first in a series of captivating scents.
Scope of the Report
Global Scented Candles Market, by Raw Material
- Wax
- Liquid Dyes
- Soy
- Glass
- Others
Global Scented Candles Market, by Product Type
- Jar
- Pillars
- Tea Light
- Tumbler
- Vase
- Others
Global Scented Candles Market, by Fragrance
- Fruits
- Flower
- Spices
- Blends
- Others
Global Scented Candles Market, by Sales Channel
- Online Retails
- Offline Retails
Global Scented Candles Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Nordic
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Indonesia
- Austalia
- Malaysia
- India
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of Middle East & Africa
| Parameters | Indicators |
|---|---|
| Market Size | 2033: $0.78 Billion |
| CAGR | 4.1% CAGR (2023-2033) |
| Base year | 2022 |
| Forecast Period | 2023-2033 |
| Historical Data | 2021 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Raw Material, Product Type, Fragrance, Sales Channel |
| Geographies Covered | North America, Europe, Asia-Pacific, Latin America, Middle East, Africa |
| Key Vendors | Village Candle, Portmeirion Group PLC, Newell Brands, MVP Group International, Inc, Estée Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York, Thymes, LLC |
| Key Market Opportunities | • A growing trend in home decor and interior aesthetics |
| Key Market Drivers | • Increasing consumer preference for aromatherapy and relaxation |
REPORT CONTENT BRIEF:
- High-level analysis of the current and future Scented Candles Industry trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities analysis in the future
- Historical market size for the year 2021, and forecast from 2023 to 2033
- Scented Candles market share analysis for each segment
- Competitor analysis with a comprehensive insight into its product segment, financial strength, and strategies adopted.
- Identifies key strategies adopted by the key players including new product development, mergers and acquisitions, joint ventures, collaborations, and partnerships.
- To identify and understand the various factors involved in the global Scented Candles market affected by the pandemic
- To provide year-on-year growth from 2022 to 2033
- To provide short-term, long-term, and overall CAGR comparison from 2022 to 2033.
- Provide Total Addressable Market (TAM) for the Global Scented Candles Market.
