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Home » Our Report Repository » Internet Advertising Market Analysis and Global Forecast (2021-2028) with COVID Impact Analysis
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Internet Advertising Market Analysis and Global Forecast (2021-2028) with COVID Impact Analysis

$ 3,475.00

Global Internet Advertising Market By Platform Type (Mobile, Laptop, Desktop, & Tablets, Others), By Pricing/Revenue Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, Others), By Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others), By End-User (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others) and By Geography – COVID-19 Impact Analysis, Post COVID Analysis, Opportunities, Trends and Forecast from 2021 to 2028

Report Code: EB_ICT_594 | Page: 171 | Published Date: June 2021

Categories: Information and Communication Technology, Technology Tags: Display Advertising, Internet Advertising Industry, Internet Advertising Market Analysis, Internet Advertising Market Growth, Internet Advertising Market Size, Internet Advertising Market Trends, Mobile Advertising, Online Classifieds Ads, Performance Based Advertising, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Video Advertising
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  • Description
  • Table of Content
  • Connect to Analyst
  • Research Methodology
Description

The global Internet Advertising market size was valued at $391.44 billion in 2020 and is expected to reach $1.39 trillion by 2028 growing at the CAGR of 16.74% from 2021 to 2028. This growth is attributed to several macro and microeconomic factors such as

  • Extensive adoption of smartphones
  • Emergence of high-speed internet,
  • Driver 3

Further several factors restraining the market growth include

  • Rise in adoption of ad-blockers to avoid online advertising
  • Restrain 2

Collaborations and Alliances in the Internet Advertising market are expected to generate higher avenues during the forecast period.

The COVID-19 pandemic has led to supply chain disruptions leading to supply shortages or lower demand in the Internet Advertising market. The travel restrictions and social-distancing measures have resulted in a sharp drop in consumer and business spending and this pattern is to continue for some time. The end-user trend and preferences have changed due to the pandemic and have resulted in manufacturers, developers, and service providers adopting various strategies to stabilize the company.

In terms of COVID 19 impact, the Internet Advertising market report also includes the following data points:

  • Impact on Internet Advertising market size
  • End-Users Trend, Preferences, and Budget Impact
  • Regulatory Framework/Government Policies
  • Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
  • Opportunity in the Internet Advertising market

Key Insight in the report:

The global Internet Advertising market report covers executive summary, market dynamics, COVID impact & post-COVID scenario, market size and forecast, competitive intelligence, market positioning, and product offerings.

Our report covers extensive competitive intelligence which includes the following data points:

  • Business Overview
  • Business Segment Data
  • Financial Data
  • Product Segment Analysis and Specification
  • Recent Development and Company Strategy Analysis
  • SWOT Analysis

The report covers market sizing and forecasting at the country level as well as at the segment level. The Internet Advertising market is analyzed across the below-mentioned different segments:

  • Platform Type
    • Mobile
    • Laptop, Desktop, & Tablets
    • Others
  • Pricing/Revenue Model
    • Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
    • Performance-Based Advertising
    • Hybrid
    • Others
  • Ad Format
    • Search Engine Advertising/Search Engine Marketing
    • Display Advertising
    • Mobile Advertising
    • Social Media Advertising
    • Video Advertising
    • Online Classifieds Ads
    • Others
  • End-User
    • Automotive
    • Healthcare
    • Media & Entertainment
    • BFSI
    • Education
    • Retail & Consumer Goods
    • Transport & Tourism
    • IT & Telecom
    • Others

The Internet Advertising market is also analyzed across the below-mentioned regions/countries:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Rest of the World
    • South America
    • Middle East & Africa

Some of the key players in the Internet Advertising market include:

  • Alibaba Group Holding Limited
  • Google
  • Baidu, Inc.
  • com, Inc.
  • International Business Machines Corporation
  • Facebook, Inc.
  • Microsoft Corporation
  • Twitter Inc.
  • Verizon Communications Inc.
  • Hulu

REPORT CONTENT BRIEF:

  • High-level analysis of the current and future market trends and opportunities
  • Detailed analysis on current market drivers, restraining factors, and opportunities in the future
  • Internet Advertising market estimates for 2020 and forecast from 2021 to 2028
  • Vendor market share analysis at each product level
  • Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
  • Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding took an investment done, among others.

Target Audience

  • Manufacturers
  • Suppliers and traders
  • Government, associations, and industrial bodies
  • Investors and trade experts
  • Consulting Firms or Individual Consultant
  • Anyone interested in understanding the industry dynamics of the Internet Advertising market

For more details mail us at

[email protected]

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Table of Content

Table of Content

Chapter 1.   Executive Summary

 

Chapter 2.   Scope Of The Study

                     2.1.   Market Definition

                     2.2.   Scope Of The Study

                               2.2.1.   Objectives of Report

 

Chapter 3.   Evolve BI Methodology

 

Chapter 4.   Market Insights and Trends

                     4.1.   Supply/ Value Chain Analysis

                     4.2.   Porter’s Five Forces Analysis

                               4.2.1.   Threat Of New Entrants

                               4.2.2.   Bargaining Power Of Buyers

                               4.2.3.   Bargaining Power Of Suppliers

                               4.2.4.   Threat Of Substitutes

                               4.2.5.   Industry Rivalry

                     4.3.   Impact of COVID-19 on Internet Advertising Market

                               4.3.1.   Impact on Market Size

                               4.3.2.   End-User Trend, Preferences and Budget Impact

                               4.3.3.   Regulatory Framework/Government Policies

                               4.3.4.   Key Players Strategy to Tackle Negative Impact

                               4.3.5.   Opportunity Window

 

Chapter 5.   Market Dynamics

                     5.1.   Introduction

                     5.2.   DRO Analysis

                               5.2.1.   Drivers

                               5.2.2.   Restraints

                               5.2.3.   Opportunities

 

Chapter 6.   Global Internet Advertising Market, By Platform Type

                     6.1.   Introduction

                     6.2.   Mobile

                     6.3.   Laptop, Desktop, & Tablets

                     6.4.   Others

 

Chapter 7.   Global Internet Advertising Market, By Pricing/Revenue Model

                     7.1.   Introduction

                     7.2.   Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)

                     7.3.   Performance Based Advertising

                     7.4.   Hybrid

                     7.5.   Others

 

Chapter 8.   Global Internet Advertising Market, By Ad Format

                     8.1.   Introduction

                     8.2.   Search Engine Advertising/Search Engine Marketing

                     8.3.   Display Advertising

                     8.4.   Mobile Advertising

                     8.5.   Social Media Advertising

                     8.6.   Video Advertising

                     8.7.   Online Classifieds Ads

                     8.8.   Others

 

Chapter 9.   Global Internet Advertising Market, By End-User

                     9.1.   Introduction

                     9.2.   Automotive

                     9.3.   Healthcare

                     9.4.   Media & Entertainment

                     9.5.   BFSI

                     9.6.   Education

                     9.7.   Retail & Consumer Goods

                     9.8.   Transport & Tourism

                     9.9.   IT & Telecom

                     9.10.   Others

 

Chapter 10.   Global Internet Advertising Market, By Region

                     10.1.   Introduction

                     10.2.   North America

                               10.2.1.   Introduction

                               10.2.2.   Driving Factors, Opportunity Analyzed and Key Trends

                               10.2.3.   Market Size and Forecast, By Country, 2020 - 2028

                               10.2.4.   Market Size and Forecast, By Platform Type, 2020 - 2028

                               10.2.5.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                               10.2.6.   Market Size and Forecast, By Ad Format, 2020 - 2028

                               10.2.7.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.2.8.   US

                                              10.2.8.1.   Introduction

                                              10.2.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.2.8.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.2.8.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.2.8.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.2.8.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.2.9.   Canada

                                              10.2.9.1.   Introduction

                                              10.2.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.2.9.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.2.9.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.2.9.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.2.9.6.   Market Size and Forecast, By End-User, 2020 - 2028

                     10.3.   Europe

                               10.3.1.   Introduction

                               10.3.2.   Driving Factors, Opportunity Analyzed and Key Trends

                               10.3.3.   Market Size and Forecast, By Country, 2020 - 2028

                               10.3.4.   Market Size and Forecast, By Platform Type, 2020 - 2028

                               10.3.5.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                               10.3.6.   Market Size and Forecast, By Ad Format, 2020 - 2028

                               10.3.7.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.3.8.   Germany

                                              10.3.8.1.   Introduction

                                              10.3.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.3.8.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.3.8.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.3.8.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.3.8.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.3.9.   France

                                              10.3.9.1.   Introduction

                                              10.3.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.3.9.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.3.9.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.3.9.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.3.9.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.3.10.   UK

                                              10.3.10.1.   Introduction

                                              10.3.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.3.10.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.3.10.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.3.10.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.3.10.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.3.11.   Italy

                                              10.3.11.1.   Introduction

                                              10.3.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.3.11.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.3.11.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.3.11.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.3.11.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.3.12.   Rest Of Europe

                                              10.3.12.1.   Introduction

                                              10.3.12.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.3.12.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.3.12.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.3.12.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.3.12.6.   Market Size and Forecast, By End-User, 2020 - 2028

                     10.4.   Asia-Pacific

                               10.4.1.   Introduction

                               10.4.2.   Driving Factors, Opportunity Analyzed and Key Trends

                               10.4.3.   Market Size and Forecast, By Country, 2020 - 2028

                               10.4.4.   Market Size and Forecast, By Platform Type, 2020 - 2028

                               10.4.5.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                               10.4.6.   Market Size and Forecast, By Ad Format, 2020 - 2028

                               10.4.7.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.4.8.   China

                                              10.4.8.1.   Introduction

                                              10.4.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.4.8.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.4.8.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.4.8.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.4.8.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.4.9.   India

                                              10.4.9.1.   Introduction

                                              10.4.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.4.9.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.4.9.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.4.9.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.4.9.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.4.10.   Japan

                                              10.4.10.1.   Introduction

                                              10.4.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.4.10.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.4.10.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.4.10.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.4.10.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.4.11.   South Korea

                                              10.4.11.1.   Introduction

                                              10.4.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.4.11.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.4.11.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.4.11.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.4.11.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.4.12.   Rest Of Asia-Pacific

                                              10.4.12.1.   Introduction

                                              10.4.12.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.4.12.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.4.12.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.4.12.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.4.12.6.   Market Size and Forecast, By End-User, 2020 - 2028

                     10.5.   Rest Of The World (RoW)

                               10.5.1.   Introduction

                               10.5.2.   Driving Factors, Opportunity Analyzed and Key Trends

                               10.5.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                               10.5.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                               10.5.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                               10.5.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.5.7.   Market Size and Forecast, By Region, 2020 - 2028

                               10.5.8.   South America

                                              10.5.8.1.   Introduction

                                              10.5.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.5.8.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.5.8.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.5.8.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.5.8.6.   Market Size and Forecast, By End-User, 2020 - 2028

                               10.5.9.   Middle East & Africa

                                              10.5.9.1.   Introduction

                                              10.5.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                              10.5.9.3.   Market Size and Forecast, By Platform Type, 2020 - 2028

                                              10.5.9.4.   Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028

                                              10.5.9.5.   Market Size and Forecast, By Ad Format, 2020 - 2028

                                              10.5.9.6.   Market Size and Forecast, By End-User, 2020 - 2028

 

Chapter 11.   Competitive Landscape

                     11.1.   Introduction

                     11.2.   Vendor Share Analysis, 2020/Key Players Positioning, 2020

 

Chapter 12.   Company Profiles

                     12.1.   Alibaba Group Holding Limited

                               12.1.1.   Business Overview

                               12.1.2.   Financial Analysis

                               12.1.3.   Product Portfolio

                               12.1.4.   Recent Development and Strategies Adopted

                               12.1.5.   SWOT Analysis

                     12.2.   Google

                               12.2.1.   Business Overview

                               12.2.2.   Financial Analysis

                               12.2.3.   Product Portfolio

                               12.2.4.   Recent Development and Strategies Adopted

                               12.2.5.   SWOT Analysis

                     12.3.   Baidu, Inc.

                               12.3.1.   Business Overview

                               12.3.2.   Financial Analysis

                               12.3.3.   Product Portfolio

                               12.3.4.   Recent Development and Strategies Adopted

                               12.3.5.   SWOT Analysis

                     12.4.   Amazon.com, Inc.

                               12.4.1.   Business Overview

                               12.4.2.   Financial Analysis

                               12.4.3.   Product Portfolio

                               12.4.4.   Recent Development and Strategies Adopted

                               12.4.5.   SWOT Analysis

                     12.5.   International Business Machines Corporation

                               12.5.1.   Business Overview

                               12.5.2.   Financial Analysis

                               12.5.3.   Product Portfolio

                               12.5.4.   Recent Development and Strategies Adopted

                               12.5.5.   SWOT Analysis

                     12.6.   Facebook, Inc.

                               12.6.1.   Business Overview

                               12.6.2.   Financial Analysis

                               12.6.3.   Product Portfolio

                               12.6.4.   Recent Development and Strategies Adopted

                               12.6.5.   SWOT Analysis

                     12.7.   Microsoft Corporation

                               12.7.1.   Business Overview

                               12.7.2.   Financial Analysis

                               12.7.3.   Product Portfolio

                               12.7.4.   Recent Development and Strategies Adopted

                               12.7.5.   SWOT Analysis

                     12.8.   Twitter Inc.

                               12.8.1.   Business Overview

                               12.8.2.   Financial Analysis

                               12.8.3.   Product Portfolio

                               12.8.4.   Recent Development and Strategies Adopted

                               12.8.5.   SWOT Analysis

                     12.9.   Verizon Communications Inc.

                               12.9.1.   Business Overview

                               12.9.2.   Financial Analysis

                               12.9.3.   Product Portfolio

                               12.9.4.   Recent Development and Strategies Adopted

                               12.9.5.   SWOT Analysis

                     12.10.   Hulu

                               12.10.1.   Business Overview

                               12.10.2.   Financial Analysis

                               12.10.3.   Product Portfolio

                               12.10.4.   Recent Development and Strategies Adopted

                               12.10.5.   SWOT Analysis

 

Chapter 13.   Key Takeaways

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