Demand Side Platform (DSP) Software Market Overview
Demand Side Platform Software Market Size is expected to reach USD 120.1 Billion by 2033. The Medical Supplies industry size accounted for USD 19.2 Billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 26% from 2023 to 2033. The demand side platform (DSP) software market is a rapidly growing sector within the digital advertising industry. DSP software is used by advertisers to manage and optimize their programmatic advertising campaigns across various channels and formats. These platforms allow advertisers to efficiently reach their target audience by targeting specific demographic, behavioral, and contextual criteria. DSP software is widely used in online display advertising, social media advertising, mobile advertising, and video advertising.
COVID-19 Impact and Post-COVID Scenario
The COVID-19 pandemic has had a significant impact on the demand-side platform (DSP) software market. With the outbreak of the pandemic, many businesses had to shift their operations online, leading to an increase in digital advertising. As a result, the demand for DSP software increased, as it enables advertisers to target specific audiences and measure the performance of their campaigns.
However, the pandemic also harmed the advertising industry as a whole, with many businesses cutting back on advertising budgets due to economic uncertainty. This led to a decrease in demand for DSP software in some regions, particularly in industries such as travel and hospitality.
Global Demand Side Platform (DSP) Software Market Growth Factors
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Increasing the demand for Real-Time Bidding (RTB)
Real-time bidding (RTB) is one of the driving factors of the DSP software market. RTB is an auction-based advertising model where ad impressions are bought and sold in real-time. DSP software allows advertisers to bid in real-time for ad impressions based on specific criteria, such as the user’s location, device, and browsing history. This allows advertisers to reach their target audience more efficiently and effectively, resulting in higher ROI and campaign success.
Global Demand Side Platform (DSP) Software Market Restraining Factors
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Privacy Concerns restrain the market growth
Privacy concerns are a major restraining factor in the DSP software market. The use of personal data for targeted advertising has raised concerns among consumers, resulting in increased scrutiny from regulatory bodies and public opinion. As a result, advertisers are facing new challenges in ensuring that their ad campaigns are compliant with privacy regulations, such as the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA) in the US.
Global Demand Side Platform (DSP) Software Market Opportunity Analysis
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Exposing Opportunities for Advertisers
The global demand-side platform (DSP) software market is expected to see significant growth in the coming years, driven by the increasing trend of programmatic advertising and the need for better targeting and measurement capabilities for online ads. A DSP is a software platform that allows advertisers to buy and manage digital ad inventory from multiple sources, including ad exchanges, ad networks, and direct publisher relationships. It provides advertisers with a single point of access to a range of ad inventory, as well as tools to manage and optimize their campaigns.
Global Demand Side Platform (DSP) Software Market Segment Analysis
The cloud-based deployment segment is expected to hold the largest share in 2023
Based on the Deployment, the market is segmented based on cloud, and on-premise. The cloud-based deployment segment is expected to hold the largest share due to its various benefits, such as cost-effectiveness, scalability, and ease of implementation. The on-premise deployment segment is also expected to witness growth due to its high level of security and customization options.
The large enterprise segment is expected to hold the largest share of the market in 2023
Based on Organization, the market has been divided into Small businesses, medium businesses, and large enterprises. the large enterprise segment is expected to hold the largest share of the market. This can be attributed to the fact that large enterprises typically have bigger marketing budgets and require more advanced DSP solutions to manage their advertising campaigns effectively. Additionally, these enterprises have a wider reach and need to cater to a larger customer base, making it essential for them to use DSP software to optimize their ad targeting and achieve higher conversion rates.
The BFSI (Banking, Financial Services, and Insurance) segment is expected to hold considerable share in 2023
Based on Industry, the market has been divided into Consumer goods, retail and restaurants, BFSI, Media and entertainment, Healthcare, Travel and transportation, and government. the BFSI (Banking, Financial Services, and Insurance) segment is expected to hold considerable share in the Demand Side Platform (DSP) Software market. The BFSI industry has been increasingly adopting digital marketing strategies, which include programmatic advertising through DSPs, to improve customer experience and generate leads. DSPs allow BFSI companies to target their advertisements to specific audiences and track the performance of their ad campaigns in real time.
Global Demand Side Platform (DSP) Software Market, Segmental Chart
Regional Analysis
Based on region, the market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. The area of Europe is anticipated to dominate the market for the usage of Medical Supplies, followed by those in Asia-Pacific and North America.
Regional Coverage:
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Indonesia
- Australia
- Malaysia
- Thailand
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of Middle East & Africa
North America Market
North America is the dominant region in the demand side platform (DSP) software market due to the high adoption of programmatic advertising and the presence of major DSP software providers in the region. The US, in particular, has a mature digital advertising ecosystem with advanced technologies and infrastructure, which is driving the growth of the DSP software market in the region. In addition, the increasing use of digital platforms and the rising trend of online shopping are fueling the demand for DSP software in the region.
Asia Pacific Market
The Asia-Pacific region is expected to witness significant growth in the DSP software market due to the increasing adoption of digital advertising and the growing use of mobile devices in the region. The region has a large population, and the increasing internet penetration rate is creating a significant opportunity for advertisers to reach a large audience. Moreover, the growing demand for e-commerce and digital payment systems in the region is also driving the demand for DSP software.
Competitive Landscape
The competitive landscape includes key players (tier 1, tier 2, and local) having a presence across the globe. Companies such as Johnson & Johnson, B. Braun Melsungen, Boston Scientific Corporation, and Thermo Fisher Scientific Inc are some of the leading players in the global Medical Supplies Industry. These players have adopted partnership, acquisition, expansion, and new product development, among others as their key strategies.
Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
In 2020, Choozle launched Choozle Academy, an educational platform for digital marketers to learn about programmatic advertising and the Choozle platform. Choozle also integrated with STRATA in 2019 to provide STRATA’s agency clients with access to Choozle’s programmatic advertising platform.
Report Scope:
Global Demand Side Platform (DSP) Software Market, by Deployment
- cloud
- on-premise
Global Demand Side Platform (DSP) Software Market, by Organization
- Small business
- medium business
- large enterprise
Global Demand Side Platform (DSP) Software Market, by Industry
- Consumer goods
- retail and restaurants
- BFSI
- Media and entertainment
- healthcare
- Travel and Transportation
- government
| Parameters | Values |
|---|---|
| Market Size | 2033: USD 120.1 Billion |
| Compounded Average Growth Rate (CAGR) 2023 to 2033 | 26% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2033 |
| Historical Data | 2021 (2017 to 2020 On Demand) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Deployment, Organization, and Industry |
| Key Market Opportunities | Exposing Opportunities for Advertisers |
| Key Market Drivers | Increasing the demand for Real-Time Bidding (RTB) |
| Geographies Covered | North America, Europe, Asia-Pacific, South America, Middle East, Africa |
| Key Vendors | MediaMath, DoubleClick, dataxu, Choozle, Rocket Fuel, Rubicon Project, IgnitionOne Platform, Gravity4, Criteo, and ExactDrive |
Report Content Brief:
- High-level analysis of the current and future Medical Supplies Industry trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities analysis in the future
- Historical market size for the year 2021, and forecast from 2023 to 2033
- Demand Side Platform (DSP) Software Market share analysis for each segment
- Competitor analysis with a comprehensive insight into its product segment, financial strength, and strategies adopted.
- Identifies key strategies adopted by the key players including new product development, mergers and acquisitions, joint ventures, collaborations, and partnerships.
- To identify and understand the various factors involved in the global Demand Side Platform (DSP) Software Market affected by the pandemic
- To provide year-on-year growth from 2022 to 2033
- To provide short-term, long-term, and overall CAGR comparison from 2022 to 2033.
- Provide Total Addressable Market (TAM) for the Global Demand Side Platform (DSP) Software Market.
