Bottled Water Market Analysis and Global Forecast 2023-2033

What Does This Global Bottled Water Market Report Include?

Bottled Water Market Overview

The global Bottled Water Market Size is expected to reach USD 640.7 Billion by 2033. The global Bottled Water industry size accounted for USD 340.1 Billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 6.54% from 2023 to 2033. The bottled water market has experienced substantial growth in recent years, becoming an indispensable part of our daily lives. With increasing concerns about water quality and accessibility, bottled water has emerged as a convenient and reliable solution for hydration needs. This market offers a wide range of options, including still water, sparkling water, and functional water, catering to diverse consumer preferences. Bottled water finds its applications in various sectors such as households, offices, restaurants, and retail stores, making it a versatile and essential product.

Global Bottled Water Market Synopsis

COVID-19 Impact Analysis

The COVID-19 pandemic has had a significant impact on the bottled water market. As the virus spread, consumers prioritized hygiene and safety, leading to an upsurge in demand for packaged drinking water. Bottled water offered a trustworthy alternative to tap water, ensuring a reliable source of clean drinking water for individuals and families. Moreover, the closure of public places, including water fountains and water coolers, further fueled the demand for bottled water.

Post-COVID, the bottled water market is expected to witness sustained growth. The heightened awareness of health and safety among consumers is likely to persist, driving the demand for packaged water. Additionally, the rising trend of outdoor activities and on-the-go consumption will continue to bolster the market’s growth, as consumers seek portable and convenient hydration solutions.

Bottled Water Market Dynamics

The major factors that have impacted the growth of Bottled Water are as follows:

Drivers:

• Growing Health Consciousness and Nourishing the Body, Inspiring Choices

One of the significant driving factors in the bottled water market is the growing health consciousness among consumers. In today’s fast-paced world, people are becoming increasingly aware of the importance of staying hydrated and maintaining good health. Bottled water, with its refreshing taste and perceived purity, has become the go-to choice for health-conscious individuals.

This shift towards a healthier lifestyle has opened up avenues for innovative products in the bottled water market. Manufacturers are now offering functional water variants infused with minerals, vitamins, electrolytes, and other beneficial ingredients. These functional waters not only hydrate but also cater to specific health needs such as enhanced energy, improved digestion, or immune system support.

Restraint:

• Environmental Concerns – Balancing Convenience and Sustainability

While the bottled water market continues to flourish, it faces challenges related to environmental sustainability. Plastic waste generated from single-use water bottles has raised concerns about pollution and ecological impact. The catchy header for this restraining factor could be “Balancing Convenience and Sustainability: Addressing Environmental Concerns.”

To counteract these concerns, industry players are increasingly focusing on sustainable packaging solutions. Initiatives such as using recycled materials, developing biodegradable or compostable bottles, and promoting bottle recycling programs are gaining traction. Additionally, the adoption of alternative packaging materials like glass and aluminum cans is on the rise. These efforts aim to minimize the environmental footprint of bottled water and strike a balance between convenience and sustainability.

Opportunity:

• Quenching the Thirst for Growth: Emerging Markets Unlocking New Avenues

The bottled water market presents immense opportunities in emerging economies, where the demand for clean drinking water is rapidly increasing. Countries such as India, China, Brazil, and Indonesia are witnessing significant growth in their bottled water sectors, driven by factors such as urbanization, rising disposable incomes, and evolving consumer lifestyles.

In India, for instance, the bottled water market has experienced remarkable expansion in recent years. With a large population and inadequate access to safe drinking water in many areas, the demand for packaged drinking water has soared. Consumers are increasingly turning to bottled water as a reliable source of clean and hygienic drinking water. The rising middle class, along with increased awareness of health and hygiene, has propelled the growth of the market in India. Domestic and international companies are actively investing in production facilities and distribution networks to cater to this expanding market. Similarly, China represents a vast opportunity for the bottled water industry. The country’s growing urbanization and the rise of the middle class have led to a surge in demand for bottled water. Concerns regarding water contamination and quality issues have further boosted the market’s growth. Chinese consumers are willing to pay a premium for trusted and reputable bottled water brands that guarantee safety and purity. This has led to the emergence of local brands as well as the entry of international players, each vying for a share in the market.

Bottled Water Segment Overview

By Type

Based on the Type, the market is segmented based on Still Water, Sparkling Water, and Functional Water. Still water, being the traditional and most widely consumed variant, holds the largest share in the market. It offers a refreshing and pure drinking experience, making it a popular choice among consumers. Still water is often sourced from natural springs or purified through advanced filtration processes to ensure its quality and taste. Sparkling water, on the other hand, has gained significant popularity in recent years, driven by the growing preference for carbonated beverages. Sparkling water provides a bubbly and fizzy sensation, making it an enjoyable alternative to sugary sodas or alcoholic drinks. It is available in various flavors, both natural and artificial, to cater to different consumer preferences.

By Distribution Channel

Based on Distribution Channel, the market has been divided into Off-trade, Non-Off-trade. the Off-trade segment holds the largest share in the Bottled Water market. The off-trade channel refers to the retail sales of bottled water through supermarkets, convenience stores, online platforms, and other off-premise locations. This distribution channel caters to consumers who purchase bottled water for home consumption or on-the-go needs. The on-trade channel, on the other hand, includes restaurants, cafes, hotels, and other establishments where bottled water is consumed on-site. This channel serves consumers who prefer to dine out or enjoy bottled water in social settings.

Global Bottled Water Market Regional Analysis

Based on region, the global Bottled Water market has been divided into North America, Europe, Asia-Pacific, South America and Middle East & Africa. North America is projected to dominate the use of the market followed by the Europe and Asia-Pacific regions.

North America Market

North America holds a significant share in the global bottled water market and is characterized by a mature and well-established industry. The region’s market growth is fueled by factors such as increasing health consciousness, changing lifestyles, and the need for convenient and safe hydration options. The United States, in particular, dominates the North American bottled water market. The country’s vast population, urbanization, and concerns over tap water quality have contributed to the steady demand for packaged drinking water. In recent years, the U.S. has witnessed a shift in consumer preferences from sugary beverages to healthier alternatives like bottled water. This trend is further supported by initiatives promoting healthier lifestyles and reducing sugar consumption.

In addition to the United States, Canada also plays a significant role in the North American bottled water market. The country boasts a high standard of living and a well-developed infrastructure, making bottled water easily accessible to consumers. Canada’s natural resources, including abundant freshwater sources, have also fueled the production and consumption of bottled water.

Asia Pacific Market

The Asia Pacific region presents vast growth opportunities for the bottled water market. Rapid urbanization, increasing disposable incomes, and growing health consciousness are driving the demand for safe and convenient drinking water options.

China, as one of the world’s most populous countries, represents a substantial market for bottled water in the Asia Pacific region. The country’s population density, coupled with concerns over tap water quality, has fueled the demand for packaged drinking water. Chinese consumers, particularly those residing in urban areas, prioritize the safety and purity of water, making bottled water an essential part of their daily lives.

India is another key market in the Asia Pacific region, with a significant population and a growing middle class. In India, the bottled water market has witnessed substantial growth due to factors such as inadequate access to clean drinking water, rising health awareness, and changing consumer preferences. The increasing urbanization and the need for convenient and safe hydration solutions have propelled the demand for bottled water in the country.

Competitive Landscape

The global Bottled Water market is highly competitive, with numerous players offering a wide range of software solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as Type launches, and strategic alliances.

Prominent Players:

• Danone SA
• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Otsuka Pharmaceutical Co. Ltd
• FIJI Water Company LLC
• Voss Water
• National Beverage Corp.
• Binzomah Group
• Hana Water-Hana Food Industries Co.

Key Development:

February 2020: Agthia Group PJSC announced the launch of Al Ain Plant Bottle, the region’s first plant-based water bottle. An MoU was also signed between Agthiaand Veolia, a global leader in optimized resource management, to launch a PET water bottle collection initiative in the United Arab Emirates.

Scope of the Report

Global Bottled Water Market, by Type

• Still Water
• Sparkling Water
• Functional Water

Global Bottled Water Market, by Distribution Channel

• Off-trade
• Non-Off-trade

Global Bottled Water Market, by Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Benelux
  • Nordic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East &Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of Middle East & Africa

Report Content Brief:

• High-level analysis of the current and future Bottled Water market trends and opportunities
• Detailed analysis of current market drivers, restraining factors, and opportunities in the future
• Bottled Water market historical market size for the year 2021, and forecast from 2023 to 2033
• Bottled Water market share analysis at each Type level
• Competitor analysis with a detailed insight into its Type segment, Store strength, and strategies adopted.
• Identifies key strategies adopted including Type launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
• To identify and understand the various factors involved in the global Bottled Water market affected by the pandemic
• To provide a detailed insight into the major companies operating in the market. The profiling will include the Store health of the company’s past 2-3 years with segmental and regional revenue breakup, Type offering, recent developments, SWOT analysis, and key strategies.