Category: Food & Beverages
Sub-Category: Food
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Baby food is soft and easily consumable food manufactured especially for babies between the ages of four to six months and three years. Baby food is available in both solid and liquid form. There are a number of flavors and varieties available in the baby food. It is easy to digest and consists of all the nutrients that are required for a child’s growth. The under nutritional problems such as nonlactation problem can be overcome by feeding babies with baby food. This food is widely accepted due to changing lifestyles, increasing disposable income, and growing urbanization. The increasing demand for baby food has opened opportunities for manufacturers to extend their product portfolio and attract more customers. The increased use of e-commerce has made baby food easily available for the buyer which is expected to drive the baby food market growth.
The major factors that have impacted the growth of the market include the increasing number of working women, increasing demand for organic baby food due to their nutritional values, rising awareness on adequate nutrition in baby for proper growth, among others.
An increasing number of working women
The mother’s milk is considered as the best source of nutrition for infants but the increasing number of women professionals is led to a shift towards the adoption of baby food to fulfill the child’s nutritional requirements.
Due to the time constraints, the working women face difficulty in preparing meals. According to a report of the U.S Bureau of Labour Statistics the labor force participation of women having children under 3 years of age is 62%. The busy lifestyle of working women has increased the demand for baby food; thus, it is estimated to boost the growth for the market.
Increasing demand for organic baby food:
The key factor driving the market is the increase in the infant population. The malnutrition cases and health issues are the major concerns that demands for the rise of organic food production. The parents are now more aware of the child’s health and with the improved economic conditions, their interest in high-quality organic food is developing with the passing time. The major advantage of using organic food is high in quality and has more nutritional value also it is free of any kind of pesticides, artificial flavor and color, and other preservatives. Thus, the demand for organic food is increasing among the consumers which in result is expected to boost the baby food market growth.
Rising Awareness on adequate nutrition:
Infants are most sensitive towards diseases thus they require an adequate amount of nutrition in their daily diet to stay healthy. As the parents are becoming aware of the importance of the proper diet for their toddlers, the demand for packaged baby foods Is increasing. Also, the modern lifestyle of parents demands for convenience-oriented lifestyle that aided the growth of the market. The baby food products are not only rich in nutrients and hygienic but are also free from preservatives. The Baby food manufacturers in the market need to follow some prespecified guidelines laid by the government to prevent contamination and ensure the safety of infants. The packed and bottled food is a supplement to mother’s feeding thus, the quality of the product is of the utmost importance. The nutritional values of baby food are expected to fuel the market growth.
Key Insight in the report:
The Global Baby Food market report covers Executive Summary, Market Dynamics, Trend Analysis, Market Size and Forecast, Competitive Intelligence, Market Positioning, Product Benchmarking, and Opportunity Analysis.
The report covers extensive competitive intelligence which includes the following data points:
- Business Overview
- Business Model
- Financial Data
- Financial – Existing
- Financial – Funding
- Product Segment Analysis and specification
- Recent Development and Company Strategy Analysis
- SWOT Analysis
The report covers market sizing and forecasting at the country level as well as at the segment level. The Market is also analyzed across below-mentioned different segments:
| Type | Product | Distribution Channel |
|---|---|---|
| Milk Formula | Baby Soups | Supermarkets |
| Dried Baby Food | Frozen Baby Foods | Hypermarkets |
| Ready to Feed Baby Food | Baby Snacks | Small Grocery Retailers |
| Others | Baby Cereals | Health and Beauty Retailers |
| Others |
Based on Type, milk formula segment is expected to dominate the market as milk the basic requirement for baby during its initial months. The ready to feed baby food is also expected to have lucrative market growth as they are easily available and does not require extra time for its preparation. In the product segment, baby cereals is expected to show prominent growth in the market owing to its shelf life and easy and quick preparation.
The Market is also analyzed across below-mentioned regions/countries
Source: EBI Analysis
North America is estimated to dominate the baby food market due to rapid urbanization and an increase in working women population. Asia Pacific is expected to show significant growth in the baby food market due to the increasing population, presence of emerging economies, the declining rate of infant death, and the increasing awareness for proper nutrition in babies. Europe is expected to have higher market growth owing to the presence of a large number of product manufacturers and raw material providers. The presence of manufacturers has increased the competition among them which has led to diversified product manufacturing to gain competitive advantage.
Some of the key players in of Baby Food Market include:
- Mead Johnson
- Nestle
- Danone
- Abbott laboratories
- Friesland Campina
- Bellamy Organics
- HJ Heinz
- Hero-Group
- Perrigo Company
- Hain Celestial Group
REPORT CONTENT BRIEF:
- High level analysis of the current and future market trends and opportunities
- Detailed analysis on current market drivers, restraining factors, and opportunities in the future
- The report includes a historical market size for year 2019, and forecast from 2019 to 2027
- Vendor market share analysis at each product level
- Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
- Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations and partnerships as well as funding taken and investment done, among others.
