The Demand Side Platform (DSP) Software Market Is Estimated To Record a CAGR of Around 26% During The Forecast Period
Evolve Business Intelligence has published a research report on the Global Demand Side Platform (DSP) Software Market, 2023–2033. The global Demand Side Platform (DSP) Software market is projected to exhibit a CAGR of around 26% during the forecast period of 2023 to 2033.
Evolve Business Intelligence has recognized the following companies as the key players in the global Demand Side Platform (DSP) Software Market: MediaMath, DoubleClick, Dataxu, Choozle, Rocket Fuel, Rubicon Project, IgnitionOne Platform, Gravity4, Criteo, and ExactDrive.
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Market Highlights
The Demand Side Platform (DSP) Software market is projected to be valued at USD 120.1 Billion by 2033, recording a CAGR of around 26% during the forecast period. Demand Side Platform (DSP) software is a technology platform that facilitates the automated buying and selling of digital advertising space. DSP software enables advertisers to reach their target audiences more effectively by using data to target ads to specific users in real-time, across multiple devices and channels. It also provides advanced features such as programmatic buying, data analytics, and real-time bidding.
The COVID-19 pandemic had a significant impact on the DSP software market. The pandemic led to the cancellation or postponement of several ad campaigns, resulting in a decline in demand for DSP software. The reduced spending on advertising by businesses affected the revenues of DSP software providers. However, the shift in consumer behavior towards online channels during the pandemic has increased the adoption of digital advertising, resulting in a positive impact on the DSP software market.
The pandemic has also accelerated the adoption of programmatic advertising, which has further boosted the demand for DSP software. As advertisers seek to reach their target audiences more efficiently and cost-effectively, programmatic advertising has emerged as a viable solution. The use of data analytics and real-time bidding provided by DSP software has enabled advertisers to optimize their campaigns for better performance.
Segmental Analysis
The global Demand Side Platform (DSP) Software market has been segmented based on Deployment, Organization, Industry, and region.
Based on Deployment, the Demand Side Platform (DSP) Software market is segmented based on cloud, and on-premise. The cloud-based deployment segment is expected to hold the largest share during the forecast period
Based on Organization, the global Demand Side Platform (DSP) Software market has been divided into Small businesses, medium businesses, and large enterprises. The large enterprise segment is expected to hold the largest share of the market during the forecast period
Based on Industry, the global Demand Side Platform (DSP) Software market has been divided into Consumer goods, retail and restaurants, BFSI, Media and entertainment, Healthcare, Travel and transportation, and government. The BFSI (Banking, Financial Services, and Insurance) segment is expected to hold the largest share during the forecast period
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Regional Analysis
The Demand Side Platform (DSP) Software market is divided into six regions: North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. North America is expected to dominate the market due to the high adoption of programmatic advertising and the presence of major DSP software providers in the region. Asia-Pacific is expected to witness significant growth due to the increasing adoption of digital advertising and the growing use of mobile devices in the region.
