Evolve Business Intelligence has published a research report on the Global Online Smartphone and Tablet Games Market, 2023–2033. The global Online Smartphone and Tablet Games Market is projected to exhibit a CAGR of around 5.41% during the forecast period of 2023 to 2033.
Evolve Business Intelligence has recognized the following companies as the key players in the global Online Smartphone and Tablet Games Market: Electronics Arts Inc., Gameloft, Kabam Games, Inc., King Limited, MachineZone Inc., Melior Games, NCSOFT Corporation, Rovio Entertainment Corporation, Supercell and The Walt Disney Company.
More Information: https://evolvebi.com/report/online-smartphone-and-tablet-games-market-analysis/
Market Highlights
The Global Online Smartphone and Tablet Games Market is projected to be valued at USD 445.23 Billion by 2033, recording a CAGR of around 5.41% during the forecast period. The Online Smartphone and Tablet Games Market refers to the industry segment focused on the development, distribution, and monetization of video games that are specifically designed for smartphones and tablets. This market includes a wide variety of game genres, such as action, adventure, puzzle, strategy, role-playing, and casual games, among others.
The online smartphone and tablet games market is a dynamic and rapidly evolving industry that has transformed the way people play and interact with games.
The COVID-19 pandemic had a significant impact on the Online Smartphone and Tablet Games Market. With lockdowns, social distancing, and the closure of various entertainment venues, people turned to online games as a primary form of entertainment. This led to a substantial increase in user engagement and time spent on mobile games. The pandemic brought in a wave of new gamers, including people who had not previously engaged in mobile gaming. The ease of access through smartphones and tablets made mobile games particularly appealing. Developers and publishers accelerated the release of new games and updates to capitalize on the growing demand. This included the introduction of new game genres, themes, and features tailored to the pandemic context, such as multiplayer games and social features. While the peak of the pandemic led to an unprecedented surge in the market, many of the new users and increased engagement levels have sustained even after restrictions eased, indicating a long-term growth trend. The pandemic accelerated the adoption of mobile gaming as a mainstream entertainment option, and this shift is expected to continue driving the market in the coming years.
Segmental Analysis
The global Online Smartphone and Tablet Games Market has been segmented based on Operating System and Game Type.
Based on Operating System, the Online Smartphone and Tablet Games Market is segmented into iOS, Android and Others. The Android segment is anticipated to dominate the market.
Based on Game Type, the global Online Smartphone and Tablet Games Market has been divided into Massive Multiplayer Online Games, Casual, Social and Other. The Massive Multiplayer Online Games segment is anticipated to dominate the market.
Regional Analysis
The Online Smartphone and Tablet Games Market is divided into five regions: North America, Europe, Asia-Pacific, South America, and the Middle East, & Africa. North America, particularly the United States and Canada, is a mature market with high smartphone penetration and widespread internet access. The region has a well-established mobile gaming ecosystem with a large base of both casual and hardcore gamers. North American gamers tend to spend more on in-app purchases, subscriptions, and premium games compared to other regions. This makes the region highly lucrative for game developers. Europe is a diverse market with varying levels of smartphone and internet penetration across different countries. Western Europe, including countries like the UK, Germany, and France, has a more developed market, while Eastern Europe is emerging as a growth area. Mobile esports is gaining traction in Europe, with an increasing number of tournaments and a growing player base. Asia-Pacific (APAC) is the largest and fastest-growing market for online smartphone and tablet games. Countries like China, Japan, South Korea, and India are leading the charge, with a massive number of gamers and a rapidly expanding market. The region has a strong esports culture, particularly in countries like South Korea and China, where mobile esports titles like Honor of Kings and PUBG Mobile have huge followings. Latin America is an emerging market with significant growth potential, driven by increasing smartphone penetration and improving internet infrastructure. Brazil, Mexico, and Argentina are the key markets in this region. Localization of games to match regional languages and cultural preferences is important for success in this market. Games that incorporate local themes and narratives tend to perform better. MEA is one of the fastest-growing regions for mobile gaming, thanks to rising smartphone adoption and improved internet connectivity. Key markets include Saudi Arabia, UAE, Egypt, and South Africa. The region has a young and tech-savvy population that is increasingly turning to mobile gaming as a primary form of entertainment.
