Progressive Web Apps Market Overview
The Progressive Web Apps Market size accounted for USD 11.05 Billion in 2023 and is estimated to account for 12.54 Billion in 2024. The Market is expected to reach USD 25.56 Billion by 2034 growing at a compound annual growth rate (CAGR) of 8.65% from 2024 to 2034. The Progressive Web Apps (PWA) market is experiencing substantial growth and is projected to continue on this trajectory in the coming years. PWAs are web applications that offer an app-like experience to users, combining the best of web and native applications. They are designed to be reliable, fast, and engaging, working on any device with a modern browser without requiring users to download them from an app store.
The Progressive Web Apps market is poised for strong growth, driven by the increasing demand for seamless and engaging mobile web experiences. The technology offers numerous benefits for both businesses and users, leading to its wider adoption across various industries and regions.
Global Progressive Web Apps Market Synopsis
Progressive Web Apps Market Dynamics
The major factors that have impacted the growth of Progressive Web Apps Market are as follows:
Drivers:
Ø Growing Smartphone & Internet Penetration
Increasing global internet usage and smartphone adoption boost the demand for PWAs. PWAs provide a seamless app-like experience across devices, making them ideal for emerging markets with diverse device ecosystems. Online shopping platforms increasingly use PWAs to enhance user experience, reduce bounce rates, and improve conversion rates. Businesses prefer cross-platform apps that work seamlessly on desktops, tablets, and smartphones. PWAs reduce dependency on app stores, allowing direct web-based distribution and PWAs consume less storage and bandwidth compared to native apps.
Restraint:
- Platform & App Store Resistance and Security Concerns
Major app store providers like Apple and Google rely on revenue from native app stores (App Store & Google Play). PWAs bypass app stores, leading to potential resistance from these platforms, including policy changes or feature limitations. PWAs rely on HTTPS for security, but some businesses worry about vulnerabilities like man-in-the-middle attacks and cross-site scripting (XSS) and Native apps benefit from app store security reviews, which add an extra layer of trust for users.
Opportunity:
⮚    Increasing Adoption by SMEs & Startups
Small and medium enterprises (SMEs) prefer PWAs due to their cost-effectiveness and ease of deployment. Online retailers are increasingly adopting PWAs to enhance user experience, improve page load speeds, and boost conversions. Companies like Alibaba, Flipkart, and Starbucks have successfully implemented PWAs, leading to higher engagement and revenue. Google, Microsoft, and Twitter actively promote PWAs by providing developer tools and browser support and Microsoft’s Edge browser and Google Chrome offer better integration for PWAs, enhancing functionality. Improvements in WebAssembly, Service Workers, and Web Push APIs are enhancing PWA performance, making them more competitive with native apps.
Progressive Web Apps Market Segment Overview
By Component
Based on Component, the market is segmented based on Platform and Services. The platform segment dominant the market. PWAs offer a key advantage, which is compatibility across all devices with a browser. This cross-device functionality enhances user satisfaction by providing a consistent and engaging experience on desktops, mobile devices, and tablets.
By Organization Size
Based on Organization Size, the market segment has been divided into Small & Medium Enterprises, Large Enterprises. The Large Enterprises segment dominant the market. Large enterprises are increasingly adopting PWAs to leverage their capabilities for delivering fast, reliable, and engaging user experiences across various devices and platforms. The significant investment capabilities of large organizations enable them to integrate advanced PWA features such as offline functionality, push notifications, and seamless performance, which are essential for maintaining competitive advantage in the digital marketplace.
By Application
Based on Application, the market segment has been divided into E-commerce and Retail, Media and Entertainment, Travel and Tourism, Healthcare, Education, Banking and Financial Services, Others. The E-commerce and Retail segment dominant the market. The e-commerce and retail sectors are rapidly adopting PWAs to improve user experience, boost conversions, and increase customer engagement. Key features like push notifications, offline access, and accelerated loading times are helping businesses achieve remarkable growth.
Global Progressive Web Apps Market Regional Analysis
Based on region, the global Progressive Web Apps Market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. North America is projected to dominate the use of the Progressive Web Apps Market followed by the Asia-Pacific and Europe regions.
North America Progressive Web Apps Market
North America holds a dominant position in the Progressive Web Apps Market. It has high concentration of technology firms and early adoption of digital innovations, particularly in e-commerce, media, and finance. Advanced IT infrastructure and a strong emphasis on user experience (UX) optimization and Increasing focus of large enterprises on mobile-first strategies and digital transformation.
Asia-Pacific Progressive Web Apps Market
The Asia-Pacific region has indeed emerged as the fastest-growing market for the Progressive Web Apps Market industry. Rapidly increasing internet and smartphone penetration, especially in developing economies like India and China. Cost-effectiveness and offline capabilities of PWAs, making them suitable for regions with inconsistent internet access and has strong presence of e-commerce and social media platforms driving PWA adoption for enhanced user engagement.
Competitive Landscape
The global Progressive Web Apps Market is highly competitive, with numerous players offering a wide range of software solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as product launches, and strategic alliances.
Prominent Players:
- Microsoft
- OutSystems
- IBM Corporation
- Cloud Four Inc.
- DockYard Inc.
- Enonic AS
- GoodBarber
- Meta
Key Development
In March 202, OutSystems, a key player in high-performance low-code application development, launched AI Agent Builder, an innovative solution within the OutSystems Developer Cloud platform. This new tool simplifies the integration of generative AI (GenAI) applications into digital transformation strategies for IT leaders.
Scope of the Report
Global Progressive Web Apps Market, by Component
- Platform
- Services
Global Progressive Web Apps Market, by Organization Size
- Small & Medium Enterprises
- Large Enterprises
Global Progressive Web Apps Market, by Applications
- E-commerce and Retail
- Media and Entertainment
- Travel and Tourism
- Healthcare
- Education
- Banking and Financial Services
- Others
Global Progressive Web Apps Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Benelux
- Nordic
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- Indonesia
- Austalia
- Malaysia
- India
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- South Africa
- Rest of Middle East & Africa
| Parameters | Indicators |
|---|---|
| Market Size | 2034: USD 25.56 Billion |
| CAGR (2024-2034) | 8.65% |
| Base year | 2022 |
| Forecast Period | 2024-2034 |
| Historical Data | 2021 (2017 to 2020 On Demand) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Key Segmentations | Component, Organization Size, Application |
| Geographies Covered | North America, Europe, Asia-Pacific, South America, Middle East, Africa |
| Key Vendors | Google, Microsoft, OutSystems, IBM Corporation, Cloud Four Inc., DockYard Inc., Enonic AS, GoodBarber, Meta and Svelte. |
| Key Market Opportunities | ·      Increasing Adoption by SMEs & Startups
·      Advancements in Web Technologies |
| Key Market Drivers | ·      Growing Smartphone & Internet Penetration
·      Rising Demand for Cross-Platform Solutions |
REPORT CONTENT BRIEF:
- High-level analysis of the current and future Progressive Web Apps Market trends and opportunities
- Detailed analysis of current market drivers, restraining factors, and opportunities in the future
- Progressive Web Apps Market historical market size for the year 2021, and forecast from 2023 to 2033
- Progressive Web Apps Market share analysis at each product level
- Competitor analysis with detailed insight into its product segment, Government & Defense strength, and strategies adopted.
- Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
- To identify and understand the various factors involved in the global Progressive Web Apps Market affected by the pandemic
- To provide a detailed insight into the major companies operating in the market. The profiling will include the Government & Defense health of the company’s past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
