Breakfast Cereal Market Analysis and Global Forecast 2024-2034

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Breakfast Cereal Market Overview

The Breakfast Cereal Market size accounted for USD 0.53 Billion in 2023 and is estimated to account for 2.65 Billion in 2024. The Market is expected to reach USD 10.66 Billion by 2034 growing at a compound annual growth rate (CAGR) of 7.85% from 2024 to 2034. The breakfast cereal market is a growing segment within the food and beverage industry, driven by increasing consumer demand for convenient, healthy, and fortified food options. Breakfast cereals, including ready-to-eat (RTE) cereals and hot cereals, cater to diverse consumer preferences and dietary needs and rising disposable incomes, particularly in emerging markets, allowing for increased spending on premium and imported cereal brands.

The breakfast cereal market is evolving to meet the changing needs and preferences of consumers, with a strong emphasis on health, convenience, and sustainability.

Global Breakfast Cereal Market Synopsis

Breakfast Cereal Market Dynamics

The major factors that have impacted the growth of Breakfast Cereal Market are as follows:

Drivers:

Ø  Growing Demand for Convenience Foods

Busy lifestyles and on-the-go consumption habits are boosting demand for ready-to-eat (RTE) cereals. Instant and easy-to-prepare breakfast options are preferred, especially among working professionals and students. Growth of e-commerce and direct-to-consumer sales via platforms like Amazon, Walmart, and brand websites. Supermarkets and hypermarkets remain key distribution channels, but online shopping convenience is accelerating sales and increased availability of subscription-based cereal services offering personalized choices.

Restraint:

• High Sugar and Artificial Ingredient Concerns

Growing health awareness has led to consumer backlash against high-sugar cereals, particularly among parents. Many traditional cereals contain artificial flavors, preservatives, and high sodium levels, discouraging health-conscious buyers and government regulations and sugar tax policies in some regions further impact the sales of sugary cereals. Rising preference for protein bars, smoothies, yogurt, and fast-food breakfast items reduces cereal consumption and the growing trend of intermittent fasting and ketogenic diets discourages traditional breakfast habits.

Opportunity:

⮚     Growing Demand for Healthier and Functional Cereals

Consumers are shifting toward high-fiber, protein-rich, and fortified cereals with added nutrients like vitamins, minerals, and omega-3s. Increased interest in gut health is driving demand for cereals with probiotics, prebiotics, and whole grains and Sugar-free, gluten-free, and keto-friendly cereals are gaining traction among health-conscious consumers. The rise of veganism and plant-based diets creates demand for dairy-free, plant-based cereals. Organic and non-GMO cereals appeal to consumers looking for clean-label and minimally processed food and Expansion of certified organic farming practices supports sustainable and health-oriented cereal production.

Breakfast Cereal Market Segment Overview

By Source

Based on Source, the market is segmented based on wheat, rice, corn, barley and others. Corn segments dominant the market. Corn flakes, often known as cornflakes, are a type of breakfast cereal prepared from toasted corn (maize) flakes.  Maize flakes are a commercial cereal made of small, toasted flakes of maize that are often served cold with milk and occasionally sugar. The plain flakes have been flavoured with salt, sugar, and malt since their initial creation, and several subsequent versions with extra ingredients, such as sugar frosted flakes and honey & nut corn flakes, have been developed.

By Packaging

Based on Packaging, the market segment has been divided into Boxes, Pouches And Others. The boxes segment dominant the market. The box is constructed from a flat piece of cardboard that has been previously printed with the design you want to appear on the box’s outside. The box’s bottom and sides are joined by a potent glue. The plastic bag is made from moisture-proof material and placed inside the box.

By Distribution Channel

Based on Distribution Channel, the market segment has been divided into store-based and non-store based. Store-based segment dominant the market. Supermarkets and hypermarkets dominated the market, accounting for approximately 69% of total revenue. Supermarkets/hypermarkets are convenient places to buy everyday necessities. They are large and have stores that carry every high-quality brand.

Global Breakfast Cereal Market Regional Analysis

Based on region, the global Breakfast Cereal Market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. North America is projected to dominate the use of the Breakfast Cereal Market followed by the Asia-Pacific and Europe regions.

North America Breakfast Cereal Market

North America holds a dominant position in the Breakfast Cereal Market. North America holds the largest share of the global breakfast cereal market, led by the U.S. and Canada. The market is driven by busy lifestyles, demand for convenience foods, and high consumption of packaged cereals and rising demand for healthier options, including high-fiber, low-sugar, and protein-rich cereals and Growing popularity of organic, gluten-free, and plant-based cereals.

Asia-Pacific Breakfast Cereal Market

The Asia-Pacific region has indeed emerged as the fastest-growing market for the Breakfast Cereal Market industry. Asia-Pacific region is fastest-growing region due to rising urbanization and Western dietary influences. China, India, and Japan are key players, with increasing breakfast cereal adoption among millennials. Traditional breakfast foods still dominate, but convenience and health trends are driving cereal demand and rapid shift toward instant and ready-to-eat cereals due to busy lifestyles. Increasing preference for health-focused cereals with superfoods like quinoa and chia

Competitive Landscape

The global Breakfast Cereal Market is highly competitive, with numerous players offering a wide range of software solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as product launches, and strategic alliances.

Prominent Players:

• Kellogg Co.
• General Mills Inc.
• Post Holdings Inc.
• Nestle S.A.
• PepsiCo
• Nature’s Path Foods
• Calbee
• B&G Foods Inc.
• Bob’s Red Mill Natural Foods
• Marico Limited.

Scope of the Report

Global Breakfast Cereal Market, by Source

• Wheat
• Rice
• Corn
• Barley
• Others

Global Breakfast Cereal Market, by Packaging

• Boxes
• Pouches
• Others

Global Breakfast Cereal Market, by Distribution Channel

• Store-based
• Non-store based

Global Breakfast Cereal Market, by Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Benelux
  • Nordic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • Indonesia
  • Austalia
  • Malaysia
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of Middle East & Africa

 

Parameters	Indicators
Market Size	2034: USD 10.66 Billion
CAGR (2024-2034)	7.85%
Base year	2022
Forecast Period	2024-2034
Historical Data	2021 (2017 to 2020 On Demand)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Key Segmentations	Source, Packaging, Distribution Channel
Geographies Covered	North America, Europe, Asia-Pacific, South America, Middle East, Africa
Key Vendors	Kellogg Co., General Mills Inc., Post Holdings Inc., Nestle S.A., PepsiCo, Nature’s Path Foods, Calbee, B&G Foods Inc., Bob’s Red Mill Natural Foods and Marico Limited.
Key Market Opportunities	·       Growing Demand for Healthier and Functional Cereals ·       Plant-Based and Organic Cereal Growth
Key Market Drivers	·       Growing Demand for Convenience Foods ·       Expansion of Online and Retail Distribution Channels

 

REPORT CONTENT BRIEF:

• High-level analysis of the current and future Breakfast Cereal Market trends and opportunities
• Detailed analysis of current market drivers, restraining factors, and opportunities in the future
• Breakfast Cereal Market historical market size for the year 2021, and forecast from 2023 to 2033
• Breakfast Cereal Market share analysis at each product level
• Competitor analysis with detailed insight into its product segment, Government & Defense strength, and strategies adopted.
• Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
• To identify and understand the various factors involved in the global Breakfast Cereal Market affected by the pandemic
• To provide a detailed insight into the major companies operating in the market. The profiling will include the Government & Defense health of the company’s past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

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