Video Streaming Market Analysis and Global Forecast 2023-2033

What Does This Global Video Streaming Market Report Include?

Video Streaming Market Overview

Video Streaming Market Size is expected to reach USD 810.9 Billion by 2033. The Video Streaming industry size accounted for USD 116.2 Billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 21.45% from 2023 to 2033. Video streaming is the process of delivering video content over the internet so that it can be watched on a variety of devices, such as computers, smartphones, and tablets. Video streaming services allow users to watch movies, TV shows, and other video content on demand, without having to wait for it to download or buffer. Video streaming is used for a variety of purposes, including entertainment, education and business. Video streaming services offer a wide variety of movies, TV shows, and other entertainment content. Video streaming can be used for educational purposes, such as watching lectures, tutorials, and other educational videos. Video streaming can also be used for business purposes, such as conducting video conferences, training employees, and marketing products and services.

Global Video Streaming Market Synopsis

COVID-19 Impact Analysis

The COVID-19 pandemic has had a significant impact on the video streaming market. The pandemic has led to people spending more time at home, which has increased demand for video streaming services. The post-COVID scenario is expected to be positive for the video streaming market. The pandemic has accelerated the shift to digital consumption, and this trend is expected to continue after the pandemic. Some of the major trend post-COVID include –

Increased competition: The video streaming market is becoming increasingly competitive, as new players enter the market and existing players expand their offerings.

Focus on original content: Video streaming services are increasingly focusing on producing original content in order to attract and retain subscribers.

Personalization: Video streaming services are using personalization algorithms to recommend content to users that they are likely to enjoy.

Multi-screen viewing: Video streaming services are making it easier for users to watch content on multiple devices, such as smartphones, tablets, and TVs.

Global Video Streaming Market Dynamics

The major factors that have impacted the growth of Video Streaming are as follows:

Drivers:

• The increasing popularity of smartphones and tablets

The increasing popularity of smartphones and tablets has made it easier for people to watch video content on the go. In the past, people were more likely to watch movies and TV shows on their televisions. However, with the increasing popularity of smartphones and tablets, people are now able to watch video content on the go. This has led to a significant increase in the demand for video streaming services. The increasing popularity of smartphones and tablets is a major driving factor for the video streaming market. As more people use these devices to watch video content, the demand for video streaming services is expected to continue to grow.

Restraint:

• Government regulations

Government regulations can restrict the growth of a market by imposing requirements on businesses, such as environmental regulations or safety standards. These regulations can add to the cost of doing business, which can make it more difficult for businesses to compete. In some cases, government regulations can even prevent new businesses from entering the market altogether. Government regulations can also restrict the growth of a market by limiting the availability of resources. For example, the oil and gas industry is subject to regulations on drilling and production. These regulations can limit the amount of oil and gas that can be produced, which can lead to higher prices.

Opportunity:

• The rise of the gig economy

The gig economy is a growing trend in which people work as independent contractors or freelancers, often on a project-by-project basis. This trend is being driven by a number of factors, including the rise of technology, the need for flexibility, and the desire for more control over one’s work life. The gig economy presents a number of market opportunities for businesses. For example, businesses can use freelancers to supplement their workforce, or they can create platforms that connect freelancers with clients. Additionally, businesses can develop products and services that are specifically designed for the gig economy, such as tools that help freelancers manage their time and finances.

Video Streaming Market Segment Overview

By Solution

Based on the Solution, the market is segmented based on Internet Protocol TV, Over-the-Top (OTT), and Pay-TV. The Pay-TV segment holds the largest market share in the global video streaming market as it is the most established form of video streaming. This is also attributed to its reach, content, and brand recognition. However, the Pay-TV market is facing increasing competition from OTT providers. OTT providers are offering a wider range of content, at a lower cost, and with more flexibility. As a result, the Pay-TV market is expected to decline in the future.

By Service

Based on Service, the market has been divided into Consulting, Managed Services, and Training & Support. The Consulting segment is expected to hold the largest market share in the video streaming market. This is because video streaming providers are constantly looking for new ways to grow their businesses, and consulting services can help them develop and implement new strategies.

By Platform

Based on Platform, the market has been divided into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, and Smart TV. The Video Streaming market is projected to see significant growth in the smart TV segment. The growing popularity of smart TVs is due to their increasing affordability, larger screen sizes, and built-in streaming apps. Smartphones and tablets are becoming increasingly popular for video streaming, as they are portable and offer a variety of streaming apps.

By Streaming Type

Based on the streaming type, the market is segmented into live video streaming, and non-linear video streaming. The live video streaming segment holds the largest market share in the global video streaming market. The growth of the live video streaming segment is attributed to the increasing popularity of live events such as sports, music concerts, and gaming tournaments. Live video streaming also allows users to interact with other viewers in real time, which has contributed to its popularity.

By Revenue Model

Based on the revenue model, the market is segmented into advertising, rental, and subscription. The subscription segment holds the largest market share in the global video streaming market. This is attributed to the increasing popularity of streaming services that offer a wide variety of content for a monthly fee. Subscription services also offer a more convenient viewing experience than other revenue models, as users do not have to worry about commercials or late fees.

By Deployment

Based on the deployment, the market is segmented into cloud, and on-premises. The cloud segment holds the largest market share in the global video streaming market. The growth of the cloud-based video streaming market is being driven by the increasing adoption of cloud computing services by businesses and consumers, the growing demand for high-quality video content, and the rising popularity of mobile devices.

By End-User

Based on the End-User, the market is segmented into consumer, and enterprise. The consumer segment holds the larger market share in the global video streaming market. The growth of the consumer segment is being driven by the increasing popularity of online video content, such as movies, TV shows, and sports. Consumers are increasingly using streaming services to watch video content, as these services offer a convenient and affordable way to access a wide variety of content.

Global Video Streaming Market Regional Analysis

Based on region, the market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. The area of North America is anticipated to dominate the market for the usage of Video Streaming, followed by those in Europe and Asia-Pacific.

North America Market

North America is the leading segment in video streaming market, accounting for the largest share of the market in 2022. This is attributed to the high penetration of broadband internet, the increasing popularity of smart devices, and the growing demand for on-demand content.

Asia Pacific Market

Asia Pacific is the fastest growing segment in video streaming market. This is due to the rapid growth of the internet population, the increasing popularity of smartphones and tablets, and the growing demand for local content.

Competitive Landscape

The competitive landscape includes key players (tier 1, tier 2, and local) having a presence across the globe. Companies such as Netflix, Amazon, Disney+, Apple TV+, and HBO are some of the leading players in the global Video Streaming Industry. These players holds around 65% of the global LED stadium screen market.

Key Market Players:

• Akamai Technologies
• Amazon Web Services, Inc.
• Apple Inc.
• Cisco Systems, Inc.
• Google LLC
• Kaltura, Inc.
• Netflix, Inc.
• IBM Cloud Video
• Wowza Media Systems, LLC
• Hulu, LLC
• Home Box Office

 

Key Development:

• In March 2023, Netflix announced that it had lost 200,000 subscribers in the first quarter of the year, marking the first time the company had lost subscribers in over a decade. The loss of subscribers was attributed to a number of factors, including increased competition from other streaming services, such as Disney+ and HBO Max, as well as the ongoing COVID-19 pandemic, which has led to people spending less time at home.
• In February 2023, Disney+ announced that it would be adding a new ad-supported tier. The new tier will be priced at $7.99 per month, which is $2 cheaper than the current ad-free plan. Disney+ is the first major streaming service to offer an ad-supported tier. This move is likely in response to the growing popularity of free ad-supported streaming services like Pluto TV and Tubi. It remains to be seen how this new tier will be received by users, but it could help Disney+ to attract more subscribers.

Scope of the Report

Global Video Streaming Market, by Solution

• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Market, by Service

• Consulting
• Managed Services
• Training & Support

Global Video Streaming Market, by Platform

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Market, by Streaming Type

• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Market, by Revenue Model

• Advertising
• Rental
• Subscription

Global Video Streaming Market, by Deployment

• Cloud
• On-Premises

Global Video Streaming Market, by End-User

• Large Enterprise
• Small & Medium Enterprise

Global Video Streaming Market, by Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Benelux
  • Nordic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • Indonesia
  • Austalia
  • Malaysia
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of Middle East & Africa

 

Report Content Brief:

• High-level analysis of the current and future Video Streaming Industry trends and opportunities
• Detailed analysis of current market drivers, restraining factors, and opportunities analysis in the future
• Historical market size for the year 2021, and forecast from 2023 to 2033
• Video Streaming market share analysis for each segment
• Competitor analysis with a comprehensive insight into its product segment, financial strength, and strategies adopted.
• Identifies key strategies adopted by the key players including new product development, mergers and acquisitions, joint ventures, collaborations, and partnerships.
• To identify and understand the various factors involved in the global Video Streaming market affected by the pandemic
• To provide year-on-year growth from 2022 to 2033
• To provide short-term, long-term, and overall CAGR comparison from 2022 to 2033.
• Provide Total Addressable Market (TAM) for the Global Video Streaming Market.