Digitally Printed Wallpaper Market Analysis and Global Forecast 2023-2033

Digitally Printed Wallpaper Market Overview

The Digitally Printed Wallpaper Market Size is expected to reach USD 13.58 Billion by 2033. The Digitally Printed Wallpaper Market industry size accounted for USD 4.74 Billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 18.52% from 2023 to 2033. The Digitally Printed Wallpaper Market refers to the segment of the wall covering industry that focuses on wallpapers produced using digital printing technology. This market includes various types of wallpapers that are printed digitally, allowing for high-quality, customizable designs, and intricate patterns that are difficult to achieve with traditional printing methods.

The Digitally Printed Wallpaper Market is expected to grow significantly as technological advancements continue to improve the quality and affordability of digital printing, and as consumers increasingly seek unique and customizable interior design solutions.

Global Digitally Printed Wallpaper Market Synopsis

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the Digitally Printed Wallpaper Market. Lockdowns and restrictions led to temporary closures of factories, causing delays in production and delivery of raw materials and finished products. With economic uncertainty and lockdowns, many consumers and businesses postponed or canceled renovation and construction projects, leading to a decline in demand. The rise of remote work led to increased investment in home offices and living spaces, boosting demand for home decor products, including digitally printed wallpapers. With more people spending time at home, DIY home improvement projects became popular, driving demand for customizable and easy-to-install wallpapers. With physical stores closed or operating under restrictions, there was a significant shift towards online shopping. Companies that had a robust online presence saw growth in sales of digitally printed wallpapers. Economic downturn and job losses caused by the pandemic made consumers more cautious with discretionary spending, affecting high-end and luxury segments of the market.

Digitally Printed Wallpaper Market Dynamics

The major factors that have impacted the growth of Digitally Printed Wallpaper Market are as follows:

Drivers:

Ø  Technological Advancements

Advances in digital printing technology allow for high-resolution, intricate designs, and vibrant colors, enhancing the appeal of digitally printed wallpapers. Digital printing enables the creation of personalized designs tailored to individual preferences, which is increasingly in demand among consumers. Modern wallpapers are designed for easy installation and removal, making them attractive to both DIY enthusiasts and professional installers. Digitally printed wallpapers often have enhanced durability and are easy to clean, making them suitable for various environments, including high-traffic areas. Increasing urbanization leads to a rise in new residential and commercial construction projects, driving the demand for interior decoration products like digitally printed wallpapers.

Restraint:

• Perception of High Initial Costs and Technical Challenges

Digital printing equipment and high-quality inks and materials can be expensive, which may deter small manufacturers and new entrants from investing in this technology. The higher cost of production can result in higher prices for end consumers, potentially limiting market adoption among cost-sensitive buyers. Maintaining color consistency and quality across large batches can be challenging in digital printing. Although digitally printed wallpapers are improving in durability, they can sometimes be less durable compared to traditional wallpapers, especially in high-traffic or humid environments.

Opportunity:

⮚      Sustainable and Eco-Friendly Solutions

Developing wallpapers using sustainable materials, such as recycled paper and eco-friendly inks, can attract environmentally conscious consumers. Obtaining green certifications for products can enhance brand reputation and appeal to eco-aware customers and businesses. Strengthening online sales channels and utilizing digital marketing strategies can reach a broader audience and drive sales. Implementing virtual reality (VR) and augmented reality (AR) tools to help customers visualize how wallpapers will look in their spaces before purchase can enhance the buying experience.

Digitally Printed Wallpaper Market Segment Overview

By Technology

Based on Technology, the market is segmented based on Inkjet and Electrophotography. The inkjet segment dominated the market, due to its broader applicability, outstanding durability, improved picture quality, and more exact color matching. The inkjet process of developing digitally printed wallpaper has added huge value to the market. The major players are focusing on providing a personalized experience to the customers, further propelling the use of the inkjet process.

By Substrate

Based on Substrate, the market segment has been divided into the Nonwoven, Vinyl, Paper and Others. The vinyl segment dominant the market. The significant popularity of this product type in both the residential and commercial sectors can be ascribed to the need for vinyl-based wallpapers. The ease of use of peel-and-stick wallpaper is increasing demand for digitally printed vinyl wallpapers. These are made with an adhesive foundation and a vinyl film on top. Vinyl-based wallpapers are available in multiple options and colors, with increased durability driving demand.

By End Use

Based on End Use, the market segment has been divided into the Non-residential, Residential and Automotive & Transportation. The non-residential segment dominant the market. The increasing number of hotels and restaurants and the expansion of the travel and tourist industry have broadened the commercial application scope of digitally printed wallpaper. Digitally printed wallpapers are commonly employed in the hospitality industry to provide a welcoming environment for customers. Rising international travelers around the world have resulted in the creation of various hospitality projects, further boosting market expansion.

Global Digitally Printed Wallpaper Market Regional Analysis

Based on region, the global Digitally Printed Wallpaper Market has been divided into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. North America is projected to dominate the use of the Digitally Printed Wallpaper Market followed by the Asia-Pacific and Europe regions.

Digitally Printed Wallpaper North America Market

North America holds a dominant position in the Digitally Printed Wallpaper Market. High adoption rate of advanced printing technologies and innovative designs. Strong demand for customization and high-quality interior decor solutions. Increased focus on home improvement and renovation projects and growing market for eco-friendly and sustainable wallpaper options.

Digitally Printed Wallpaper Asia-Pacific Market

The Asia-Pacific region has indeed emerged as the fastest-growing market for the Digitally Printed Wallpaper Market industry. High rate of urbanization leading to increased residential and commercial construction. Rising disposable incomes and growing middle-class population. Rapid economic development in countries like China and India and significant growth potential in emerging markets due to increasing urbanization.

Competitive Landscape

The global Digitally Printed Wallpaper Market is highly competitive, with numerous players offering a wide range of software solutions. The competitive landscape is characterized by the presence of established companies, as well as emerging startups and niche players. To increase their market position and attract a wide consumer base, the businesses are employing various strategies, such as product launches, and strategic alliances.

Prominent Players:

• S. Creation Tapeten
• Muraspec Group
• Tapetenfabrik Gebr. Rasch
• MX Display
• 4Walls
• Flavor Paper
• The Printed Wallpaper Company
• Hollywood Monster
• Great Wall Custom Coverings

Key Development

In January 2023: Grandeco Wallfashion Group Belgium NV introduced an exclusive XL digitally printed wallpaper for their Mural Young Edition collection. The murals are digitally generated on a printing press designed specifically for the firm.

In March 2022: Graham & Brown Ltd collaborated with Karl Lagerfeld to offer wallpapers incorporating the prominent German designer’s original logos, prints, and sketches.

Scope of the Report

Global Digitally Printed Wallpaper Market, by Technology

• Inkjet
• Electrophotography

Global Digitally Printed Wallpaper Market, by Substrate

• Nonwoven
• Vinyl
• Paper
• Others

Global Digitally Printed Wallpaper Market, by End Use

• Non-residential
• Residential
• Automotive & Transportation

Global Digitally Printed Wallpaper Market, by Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Benelux
  • Nordic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • Indonesia
  • Austalia
  • Malaysia
  • India
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest of Middle East & Africa

 

Parameters	Indicators
Market Size	2033: $13.58 Billion
CAGR	18.52% CAGR (2023-2033)
Base year	2022
Forecast Period	2023-2033
Historical Data	2021
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Key Segmentations	Technology, Substrate, End Use
Geographies Covered	North America, Europe, Asia-Pacific, Latin America, Middle East, Africa
Key Vendors	S. Creation Tapeten, Muraspec Group, Tapetenfabrik Gebr. Rasch, MX Display, 4Walls, Flavor Paper, The Printed Wallpaper Company, Hollywood Monster and Great Wall Custom Coverings.
Key Market Opportunities	• Sustainable and Eco-Friendly Solutions • Digital Marketing and E-commerce
Key Market Drivers	• Technological Advancements • Ease of Installation and Maintenance

 

REPORT CONTENT BRIEF:

• High-level analysis of the current and future Digitally Printed Wallpaper Market trends and opportunities
• Detailed analysis of current market drivers, restraining factors, and opportunities in the future
• Digitally Printed Wallpaper Market historical market size for the year 2021, and forecast from 2023 to 2033
• Digitally Printed Wallpaper Market share analysis at each product level
• Competitor analysis with detailed insight into its product segment, Government & Defense strength, and strategies adopted.
• Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.
• To identify and understand the various factors involved in the global Digitally Printed Wallpaper Market affected by the pandemic
• To provide a detailed insight into the major companies operating in the market. The profiling will include the Government & Defense health of the company’s past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.