Chapter 1. Executive Summary
Chapter 2. Scope Of The Study
2.1. Market Definition
2.2. Scope Of The Study
2.2.1. Objectives of Report
Chapter 3. Evolve BI Methodology
Chapter 4. Market Insights and Trends
4.1. Supply/ Value Chain Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat Of New Entrants
4.2.2. Bargaining Power Of Buyers
4.2.3. Bargaining Power Of Suppliers
4.2.4. Threat Of Substitutes
4.2.5. Industry Rivalry
4.3. Impact of COVID-19 on Internet Advertising Market
4.3.1. Impact on Market Size
4.3.2. End-User Trend, Preferences and Budget Impact
4.3.3. Regulatory Framework/Government Policies
4.3.4. Key Players Strategy to Tackle Negative Impact
4.3.5. Opportunity Window
Chapter 5. Market Dynamics
5.1. Introduction
5.2. DRO Analysis
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
Chapter 6. Global Internet Advertising Market, By Platform Type
6.1. Introduction
6.2. Mobile
6.3. Laptop, Desktop, & Tablets
6.4. Others
Chapter 7. Global Internet Advertising Market, By Pricing/Revenue Model
7.1. Introduction
7.2. Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
7.3. Performance Based Advertising
7.4. Hybrid
7.5. Others
Chapter 8. Global Internet Advertising Market, By Ad Format
8.1. Introduction
8.2. Search Engine Advertising/Search Engine Marketing
8.3. Display Advertising
8.4. Mobile Advertising
8.5. Social Media Advertising
8.6. Video Advertising
8.7. Online Classifieds Ads
8.8. Others
Chapter 9. Global Internet Advertising Market, By End-User
9.1. Introduction
9.2. Automotive
9.3. Healthcare
9.4. Media & Entertainment
9.5. BFSI
9.6. Education
9.7. Retail & Consumer Goods
9.8. Transport & Tourism
9.9. IT & Telecom
9.10. Others
Chapter 10. Global Internet Advertising Market, By Region
10.1. Introduction
10.2. North America
10.2.1. Introduction
10.2.2. Driving Factors, Opportunity Analyzed and Key Trends
10.2.3. Market Size and Forecast, By Country, 2020 - 2028
10.2.4. Market Size and Forecast, By Platform Type, 2020 - 2028
10.2.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.2.6. Market Size and Forecast, By Ad Format, 2020 - 2028
10.2.7. Market Size and Forecast, By End-User, 2020 - 2028
10.2.8. US
10.2.8.1. Introduction
10.2.8.2. Driving Factors, Opportunity Analyzed and Key Trends
10.2.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.2.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.2.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.2.8.6. Market Size and Forecast, By End-User, 2020 - 2028
10.2.9. Canada
10.2.9.1. Introduction
10.2.9.2. Driving Factors, Opportunity Analyzed and Key Trends
10.2.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.2.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.2.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.2.9.6. Market Size and Forecast, By End-User, 2020 - 2028
10.3. Europe
10.3.1. Introduction
10.3.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.3. Market Size and Forecast, By Country, 2020 - 2028
10.3.4. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.6. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.7. Market Size and Forecast, By End-User, 2020 - 2028
10.3.8. Germany
10.3.8.1. Introduction
10.3.8.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.8.6. Market Size and Forecast, By End-User, 2020 - 2028
10.3.9. France
10.3.9.1. Introduction
10.3.9.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.9.6. Market Size and Forecast, By End-User, 2020 - 2028
10.3.10. UK
10.3.10.1. Introduction
10.3.10.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.10.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.10.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.10.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.10.6. Market Size and Forecast, By End-User, 2020 - 2028
10.3.11. Italy
10.3.11.1. Introduction
10.3.11.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.11.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.11.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.11.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.11.6. Market Size and Forecast, By End-User, 2020 - 2028
10.3.12. Rest Of Europe
10.3.12.1. Introduction
10.3.12.2. Driving Factors, Opportunity Analyzed and Key Trends
10.3.12.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.3.12.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.3.12.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.3.12.6. Market Size and Forecast, By End-User, 2020 - 2028
10.4. Asia-Pacific
10.4.1. Introduction
10.4.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.3. Market Size and Forecast, By Country, 2020 - 2028
10.4.4. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.6. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.7. Market Size and Forecast, By End-User, 2020 - 2028
10.4.8. China
10.4.8.1. Introduction
10.4.8.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.8.6. Market Size and Forecast, By End-User, 2020 - 2028
10.4.9. India
10.4.9.1. Introduction
10.4.9.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.9.6. Market Size and Forecast, By End-User, 2020 - 2028
10.4.10. Japan
10.4.10.1. Introduction
10.4.10.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.10.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.10.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.10.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.10.6. Market Size and Forecast, By End-User, 2020 - 2028
10.4.11. South Korea
10.4.11.1. Introduction
10.4.11.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.11.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.11.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.11.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.11.6. Market Size and Forecast, By End-User, 2020 - 2028
10.4.12. Rest Of Asia-Pacific
10.4.12.1. Introduction
10.4.12.2. Driving Factors, Opportunity Analyzed and Key Trends
10.4.12.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.4.12.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.4.12.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.4.12.6. Market Size and Forecast, By End-User, 2020 - 2028
10.5. Rest Of The World (RoW)
10.5.1. Introduction
10.5.2. Driving Factors, Opportunity Analyzed and Key Trends
10.5.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.5.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.5.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.5.6. Market Size and Forecast, By End-User, 2020 - 2028
10.5.7. Market Size and Forecast, By Region, 2020 - 2028
10.5.8. South America
10.5.8.1. Introduction
10.5.8.2. Driving Factors, Opportunity Analyzed and Key Trends
10.5.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.5.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.5.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.5.8.6. Market Size and Forecast, By End-User, 2020 - 2028
10.5.9. Middle East & Africa
10.5.9.1. Introduction
10.5.9.2. Driving Factors, Opportunity Analyzed and Key Trends
10.5.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
10.5.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
10.5.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
10.5.9.6. Market Size and Forecast, By End-User, 2020 - 2028
Chapter 11. Competitive Landscape
11.1. Introduction
11.2. Vendor Share Analysis, 2020/Key Players Positioning, 2020
Chapter 12. Company Profiles
12.1. Alibaba Group Holding Limited
12.1.1. Business Overview
12.1.2. Financial Analysis
12.1.3. Product Portfolio
12.1.4. Recent Development and Strategies Adopted
12.1.5. SWOT Analysis
12.2. Google
12.2.1. Business Overview
12.2.2. Financial Analysis
12.2.3. Product Portfolio
12.2.4. Recent Development and Strategies Adopted
12.2.5. SWOT Analysis
12.3. Baidu, Inc.
12.3.1. Business Overview
12.3.2. Financial Analysis
12.3.3. Product Portfolio
12.3.4. Recent Development and Strategies Adopted
12.3.5. SWOT Analysis
12.4. Amazon.com, Inc.
12.4.1. Business Overview
12.4.2. Financial Analysis
12.4.3. Product Portfolio
12.4.4. Recent Development and Strategies Adopted
12.4.5. SWOT Analysis
12.5. International Business Machines Corporation
12.5.1. Business Overview
12.5.2. Financial Analysis
12.5.3. Product Portfolio
12.5.4. Recent Development and Strategies Adopted
12.5.5. SWOT Analysis
12.6. Facebook, Inc.
12.6.1. Business Overview
12.6.2. Financial Analysis
12.6.3. Product Portfolio
12.6.4. Recent Development and Strategies Adopted
12.6.5. SWOT Analysis
12.7. Microsoft Corporation
12.7.1. Business Overview
12.7.2. Financial Analysis
12.7.3. Product Portfolio
12.7.4. Recent Development and Strategies Adopted
12.7.5. SWOT Analysis
12.8. Twitter Inc.
12.8.1. Business Overview
12.8.2. Financial Analysis
12.8.3. Product Portfolio
12.8.4. Recent Development and Strategies Adopted
12.8.5. SWOT Analysis
12.9. Verizon Communications Inc.
12.9.1. Business Overview
12.9.2. Financial Analysis
12.9.3. Product Portfolio
12.9.4. Recent Development and Strategies Adopted
12.9.5. SWOT Analysis
12.10. Hulu
12.10.1. Business Overview
12.10.2. Financial Analysis
12.10.3. Product Portfolio
12.10.4. Recent Development and Strategies Adopted
12.10.5. SWOT Analysis
Chapter 13. Key Takeaways
