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Digital Marketing Software Market Analysis and Global Forecast (2020-2028) with COVID Impact Analysis

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Digital Marketing Software by Type (Interaction Systems, Data & Analytics Systems, Content Production & Management, and Management & Administration-Oriented Apps), By Deployment Model (On-Premise and Cloud), By Industry Vertical (Retail, Media & Entertainment, Manufacturing, High-Tech & IT, BFSI, and Others), and by Geography:  Global trends, opportunities, and forecast- 2020 to 2028

Report Code: EB_ICT_1254 | Page: 169| Published Date: Upcoming

Categories: , Tags: , , , , , , , ,
Description

The global Digital Marketing Software market size is expected to reach $239.18 Billion by 2028 growing at the CAGR of 21.21% from 2021 to 2028. Digital marketing software is a comprehensive and cost-effective solution that includes all the functionalities of digital marketing. With this software, companies can schedule and publish blog posts to drive traffic, manage their social media accounts to build a loyal customer base, find customers through a web search, create mobile apps to engage with them on the go, or even conduct lead generation campaigns to get more leads in your database.

Parameters Indicators
Market Size (2019) $50.12 Billion
CAGR (2021 to 2028) 21.21%
Market Classification Type, Deployment Model, Industry Vertical-
Key Companies Profiled Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P..
Key Countries/Regions Analyzed US, Canada, Mexico, UK, Germany, France, Italy, Rest of Europe, China, India, Japan, South Korea, Rest of Asia Pacific, Middle East & Africa, and South America
Base Year 2020
Estimated Year 2021
Forecast Years 2022 to 2028

 

Driving Factors

The main factors for the growth of the market are the intense rise in the number of people using smartphones, increasing the digital marketing budget of companies, and the boom in social media marketing and advertising.

  • Increase in social media marketing and advertising

Social media has played a huge role in the changing landscape of internet marketing. More and more people are now connected via social networks than ever before. This trend is only expected to get bigger each day which means that there are quite a few opportunities for companies as well. Personalization allows companies to present offers that are tailored specifically to individual customer tastes helping increase high CTR rates to essentially grab every potential customer’s attention. The more attention these ads can grab, the more successful companies have been from an engagement and sales perspective leading online marketers towards higher profits.

Restraining factors

Factors such as growing complexities and lack of skilled workforce to handle end-to-end tasks hamper the market.

Key Insight in the report:

The Global Digital Marketing Software market report covers Executive Summary, Market Dynamics, Trend Analysis, Market Size and Forecast, Competitive Intelligence, Market Positioning, Product Benchmarking, and Opportunity Analysis.

The report covers extensive competitive intelligence which includes the following data points:

  • Business Overview
  • Business Model
  • Financial Data
  • Financial – Existing
  • Financial – Funding
  • Product Segment Analysis and specification
  • Recent Development and Company Strategy Analysis
  • SWOT Analysis

 

Digital Marketing Software Market Segmentation

The report covers market sizing and forecasting at the country level as well as at the segment level. Digital Marketing Software Market is analyzed across the below-mentioned different segments:

By Type

  • Interaction systems
  • Data and analytics systems
  • Content production & management
  • Management & administration-oriented apps

By Deployment Model

  • On-premise
  • Cloud

By Industry Vertical

  • Retail
  • Media & Entertainment
  • Manufacturing
  • High-Tech & IT
  • BFSI
  • Others (Automotive and Healthcare)

 

Regional analysis

North America became the leader in the market for digital marketing solutions in 2020. Consumers in North America have shown a strong preference for online shopping which is opening up opportunities for advertisers to market their products online thereby driving the future growth of the regional market. The Asia Pacific region is expected to register significant growth. It is characterized by a population density, proliferation of smartphones, and rollout of high-speed data networks. Further, a large proportion of smartphone users in this region uses social media via their devices. Hence, the number of opportunities for online advertising is immense in this area, making it an attractive market for businesses as well.

The Digital Marketing Software Market is analyzed across the below mentioned region.

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • The Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Rest of Asia Pacific
  • Rest of the World

 

Digital Marketing Software Market Ecosystem Players:

Some of the key ecosystem players in of Acupuncture Needles Market include:

  • Adobe Systems Incorporated
  • Hewlett Packard Enterprise
  • International Business Machines Corporation
  • Hubspot, Inc.
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Com, Inc.
  • SAP SE
  • SAS Institute Inc.

 

REPORT CONTENT BRIEF:

  • High-level analysis of the current and future market trends and opportunities
  • Detailed analysis on current market drivers, restraining factors, and opportunities in the future
  • Acupuncture Needles market historical market size for the year 2019, and forecast from 2020 to 2027
  • Vendor market share analysis at each product level
  • Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
  • Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations, and partnerships as well as funding taken and investment done, among others.

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    <p class=”Release”>Press Release</p>

    Table of Contents

    Table of Contents

    Chapter 1.   Executive Summary

    Chapter 2.   Scope Of The Study

                         2.1.   Market Definition

                         2.2.   Scope Of The Study

                                   2.2.1.   Objectives of Report

                                   2.2.2.   Limitations

                         2.3.   Market Structure

    Chapter 3.   Evolve BI Methodology

    Chapter 4.   Market Insights and Trends

                         4.1.   Supply/ Value Chain Analysis

                                   4.1.1.   Raw Materials Providers

                                   4.1.2.   Manufacturing Process

                                   4.1.3.   Distributors/Retailers

                                   4.1.4.   End Users

                         4.2.   Porter’s Five Forces Analysis

                                   4.2.1.   Threat Of New Entrants

                                   4.2.2.   Bargaining Power Of Buyers

                                   4.2.3.   Bargaining Power Of Suppliers

                                   4.2.4.   Threat Of Substitutes

                                   4.2.5.   Industry Rivalry

                         4.3.   COVID-19 Impact and Post COVID Scenario

                                   4.3.1.   Impact of COVID-19

                                   4.3.2.   Government Aids and Policies for Industry Revival

                                   4.3.3.   Companies Recent Developments to Tackle Negative Impact

                                   4.3.4.   Opportunity Window & Post COVID Trend

                         4.4.   Technology Overview

                         4.5.   Macro factor

                         4.6.   Micro Factor

                            4.7.   Demand Supply Gap Analysis of Digital Marketing Software Market

                            4.8.   Import Analysis of Digital Marketing Software Market

                            4.9.   Export Analysis of Digital Marketing Software Market

    Chapter 5.   Market Dynamics

                         5.1.   Introduction

                         5.2.   DROC Analysis

                                   5.2.1.   Drivers

                                   5.2.2.   Restraints

                                   5.2.3.   Opportunities

                                   5.2.4.   Challenges

                         5.3.   Patent Analysis

                         5.4.   Industry Roadmap

                         5.5.   Parent/Peer Market Analysis

    Chapter 6.   Global Digital Marketing Software Market, By Type

                         6.1.   Introduction

                         6.2.   Interaction systems

                         6.3.   Data and analytics systems

                         6.4.   Content production & management

                         6.5.   Management & administration-oriented apps

    Chapter 7.   Global Acupuncture Needles Market, By Deployment Model

                         7.1.   Introduction

                         7.2.   On-premise

                         7.3.   Cloud

    Chapter 8.   Global Acupuncture Needles Market, By Industry Vertical

                         8.1.   Introduction

                         8.2.   Retail

                         8.3.   Media & Entertainment

                         8.4.   Manufacturing

                         8.5.   High-Tech & IT

                         8.6.   BFSI

                         8.7.   Others (Automotive and Healthcare)

    Chapter 9.   Global Acupuncture Needles Market, By Region

                         9.1.   Introduction

                         9.2.   North America

                                   9.2.1.   Introduction

                                   9.2.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.2.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   9.2.4.   Market Size and Forecast, By Type, 2020 - 2028

                                   9.2.5.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                   9.2.6.   Market Size and Forecast, By Industry Vertical, 2020 – 2028

                                   9.2.7.   The US

                                                  9.2.7.1.   Introduction

                                                  9.2.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.2.7.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.2.7.4.   Market Size and Forecast, By Deployment Model, 2020-2028

                                                  9.2.7.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.2.8.   Canada

                                                  9.2.8.1.   Introduction

                                                  9.2.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.2.8.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.2.8.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.2.8.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                         9.3.   Europe

                                   9.3.1.   Introduction

                                   9.3.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.3.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   9.3.4.   Market Size and Forecast, By Type, 2020 - 2028

                                   9.3.5.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                   9.3.6.   Market Size and Forecast, By Industry Vertical, 2020 – 2028

                                   9.3.7.   Germany

                                                  9.3.7.1.   Introduction

                                                  9.3.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.7.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.3.7.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.3.7.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.3.8.   France

                                                  9.3.8.1.   Introduction

                                                  9.3.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.8.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.3.8.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.3.8.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.3.9. the UK

                                                  9.3.9.1.   Introduction

                                                  9.3.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.9.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.3.9.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.3.9.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.3.10.   Italy

                                                  9.3.10.1.   Introduction

                                                  9.3.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.10.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.3.10.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.3.10.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.3.11.   Rest Of Europe

                                                  9.3.11.1.   Introduction

                                                  9.3.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.11.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.3.11.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.3.11.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                         9.4.   Asia-Pacific

                                   9.4.1.   Introduction

                                   9.4.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.4.3.   Market Size and Forecast, By Country, 2020 - 2028

                                   9.4.4.   Market Size and Forecast, By Type, 2020 - 2028

                                   9.4.5.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                   9.4.7.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.4.8.   China

                                                  9.4.8.1.   Introduction

                                                  9.4.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.8.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.4.8.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.4.8.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.4.9.   India

                                                  9.4.9.1.   Introduction

                                                  9.4.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.9.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.4.9.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.4.9.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.4.10.   Japan

                                                  9.4.10.1.   Introduction

                                                  9.4.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.10.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.4.10.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.4.10.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.4.11.   South Korea

                                                  9.4.11.1.   Introduction

                                                  9.4.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.11.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.4.11.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.4.11.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                                   9.4.12.   Rest Of Asia-Pacific

                                                  9.4.11.1.   Introduction

                                                  9.4.12.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.12.3.   Market Size and Forecast, By Type, 2020 - 2028

                                                  9.4.12.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                                  9.4.12.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

                         9.5.   Rest Of The World (RoW)

                                   9.5.1.   Introduction

                                   9.5.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.5.3.   Market Size and Forecast, By Type, 2020 - 2028

                                   9.5.4.   Market Size and Forecast, By Deployment Model, 2020 – 2028

                                   9.5.5.   Market Size and Forecast, By Industry Vertical, 2020 - 2028

    Chapter 10.   Company Landscape

                         10.1.   Introduction

                         10.2.   Vendor Share Analysis

                         10.3.   Key Development Analysis

                         10.4.   Competitor Dashboard

    Chapter 11.   Company Profiles

                         11.1.   ADOBE SYSTEMS INCORPORATED

                                   11.1.1.   Business Overview

                                   11.1.2.   Financial Analysis

                                                  11.1.2.1.   Financial – Existing/Funding

                                   11.1.3.   Product Portfolio

                                   11.1.4.   Recent Development and Strategies Adopted

                                   11.1.5.   SWOT Analysis

                         11.2.   HEWLETT PACKARD ENTERPRISE

                                   11.2.1.   Business Overview

                                   11.2.2.   Financial Analysis

                                                  11.2.2.1.   Financial – Existing/Funding

                                   11.2.3.   Product Portfolio

                                   11.2.4.   Recent Development and Strategies Adopted

                                   11.2.5.   SWOT Analysis

                         11.3.   INTERNATIONAL BUSINESS MACHINES CORPORATION

                                   11.3.1.   Business Overview

                                   11.3.2.   Financial Analysis

                                                  11.3.2.1.   Financial – Existing/Funding

                                   11.3.3.   Product Portfolio

                                   11.3.4.   Recent Development and Strategies Adopted

                                   11.3.5.   SWOT Analysis

                         11.4.   HUBSPOT, INC.

                                   11.4.1.   Business Overview

                                   11.4.2.   Financial Analysis

                                                  11.4.2.1.   Financial – Existing/Funding

                                   11.4.3.   Product Portfolio

                                   11.4.4.   Recent Development and Strategies Adopted

                                   11.4.5.   SWOT Analysis

                         11.5.   MARKETO, INC.

                                   11.5.1.   Business Overview

                                   11.5.2.   Financial Analysis

                                                  11.5.2.1.   Financial – Existing/Funding

                                   11.5.3.   Product Portfolio

                                   11.5.4.   Recent Development and Strategies Adopted

                                   11.5.5.   SWOT Analysis

                         11.6.   MICROSOFT CORPORATION

                                   11.6.1.   Business Overview

                                   11.6.2.   Financial Analysis

                                                  11.6.2.1.   Financial – Existing/Funding

                                   11.6.3.   Product Portfolio

                                   11.6.4.   Recent Development and Strategies Adopted

                                   11.6.5.   SWOT Analysis

                         11.7.   ORACLE CORPORATION

                                   11.7.1.   Business Overview

                                   11.7.2.   Financial Analysis

                                                  11.7.2.1.   Financial – Existing/Funding

                                   11.7.3.   Product Portfolio

                                   11.7.4.   Recent Development and Strategies Adopted

                                   11.7.5.   SWOT Analysis

                         11.8.   SALESFORCE.COM, INC.

                                   11.8.1.   Business Overview

                                   11.8.2.   Financial Analysis

                                                  11.8.2.1.   Financial – Existing/Funding

                                   11.8.3.   Product Portfolio

                                   11.8.4.   Recent Development and Strategies Adopted

                                   11.8.5.   SWOT Analysis

                         11.9.   SAP SE

                                   11.9.1.   Business Overview

                                   11.9.2.   Financial Analysis

                                                  11.9.2.1.   Financial – Existing/Funding

                                   11.9.3.   Product Portfolio

                                   11.9.4.   Recent Development and Strategies Adopted

                                   11.9.5.   SWOT Analysis

                         11.10.   SAS INSTITUTE INC.

                                   11.10.1.   Business Overview

                                   11.10.2.   Financial Analysis

                                                  11.10.2.1.   Financial – Existing/Funding

                                   11.10.3.   Product Portfolio

                                   11.9.4.   Recent Development and Strategies Adopted

                                   11.9.5.   SWOT Analysis

    Chapter 12.   Key Takeaways

     

     

     

     

     

     

     

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