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Interactive Kiosk Market Analysis and Global Forecast (2021-2028) with COVID Impact Analysis $ 3,475.00

Digital-Out-Of-Home (DOOH) Market

$ 3,475.00

Report Code: EB_ES_275| Page: 134 | Published Date: Feb 2021

Digital-Out-Of-Home (DOOH) Market by Format Type (Billboard, Transit, Street Furniture and Others), by Application (Indoor and Outdoor) and by End User (Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others) – Global Opportunities Analysis and Industry Forecast till 2028

Categories: Display Technology, Electronics and Semiconductor
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  • Description
  • Table of Content
Description

Category: Electronics & Semiconductor

Sub-category: Display Technology

Digital-Out-Of-Home (DOOH) is a type of advertising method, which reaches people outside their residential premises. This is done through billboards in bus stops, railway stations, airports, subways, and malls, among other public places. There is an increasing demand for Digital-out-of-Home advertising since billboards can display multiple advertisements on a single screen as well as increase brand recognition significantly. The digital advertising segment occupies a considerable share in the advertising market presently and is expected to witness phenomenal growth in the coming years. Almost every industry and sector opt for digital-out-of-home advertising such as retail, healthcare, sports, fitness, and banking, among others. This kind of advertising helps to reach a large number of people anywhere across the globe. The Digital-Out-Of-Home (DOOH) market was valued at $6.40 Billion in 2020 and is expected to reach $17.34 Billion by 2028 growing at the CAGR of 12.84% from 2021 to 2028.

Digital-Out-Of-Home (DOOH)

Source: EBI Analysis

Regional analysis

The Asia-Pacific region is expected to witness high growth during the forecast period. This is attributed to the considerable GDP growth in this region. Further, the increasing investments in digital advertising are also estimated to grow, which may impact the Digital-Out-Of-Home (DOOH) market growth significantly. North America acquires the largest share in the Digital-out-of-Home market which is attributed to the region being the most technologically advanced. North America is home to cutting edge technology and higher awareness about the advantages of using digital advertising media. These factors are expected to positively influence the Digital-out-of-Home market in this region.

Driving factors

The Digital-Out-Of-Home (DOOH) market is influenced by the rapidly increasing adoption of digital advertising in the advertising sector and constant technological advancements.

Increasing demand for digital billboards

Unlike traditional billboards, which can only display a single advertisement for a certain period of time, digital billboards display multiple advertisements continuously. Digitized billboards attract more attention as compared to traditional billboards since it also consists of motion pictures, and effects. This helps to target a larger-masses leading to increasing brand recognition, which is expected to propel the digital-out-of-home market growth.

Rising trend for online broadcasting

Companies and advertisers are becoming increasingly aware of the benefits of online advertising instead of using traditional methods such as newspaper advertisements, distributing brochures and pamphlets, and posters. One of the major contributors to the growth of the Digital-out-of-Home Market is its environmental friendliness due to the usage of fewer paper-based advertisements. Companies are becoming more environmentally conscious which makes this method of advertising much more favorable thus leading to the digital-out-of-home market growth.

Rising awareness of the advantages of online billboards coupled with rapidly advancing technology is anticipated to be a major boost for the Digital-out-of-Home market growth. Additionally, since companies are becoming more concerned about the environmental damage, which is caused by deforestation, digital advertising is slowly becoming a less harmful alternative. This is also expected to drive the Digital-out-of-Home demand during the forecast period.

Restraining factors

The cost of digital advertising is quite high in comparison to traditional billboards which is a deterrent to the Digital-out-of-Home market, especially for small and medium businesses. In addition to this, there are various content regulations regarding digital advertising in various regions. This is anticipated to negatively impact the market growth over the next few years.

Key Insight in the report:

The Global Digital-out-of-Home market report covers Executive Summary, Market Dynamics, Trend Analysis, Market Size and Forecast, Competitive Intelligence, Market Positioning, Product Benchmarking, and Opportunity Analysis.

The report covers extensive competitive intelligence which includes the following data points:

  • Business Overview
  • Business Model
  • Financial Data
  • Financial – Existing
  • Financial – Funding
  • Product Segment Analysis and specification
  • Recent Development and Company Strategy Analysis
  • SWOT Analysis

 

The report covers market sizing and forecasting at the country level as well as at the segment level. Digital-out-of-Home Market is analyzed across the below-mentioned different segments:
Format type Application End User
Billboard Indoor Automotive
Transit Outdoor Personal Care & Household
Street Furniture Entertainment
Others Retail
Food & Beverages
Telecom
BFSI
Others
Segmentation

The global Digital-out-of-Home market is categorized by format type, application, end-user, and region. Based on the format type, the Digital-ooH market is classified as Billboard, Transit, Street Furniture, and others. By application, it is segmented into indoor and outdoor. By end-user, it is bifurcated as, Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and others. By region, it is further sub-divided into  North America, Europe, Asia Pacific, and the Rest of the World.

Digital-out-of-Home Market is also analyzed across below-mentioned regions/countries
Edge Computing Market
Some of the key players in of the Digital-out-of-Home Market include:
  • JCDecaux SA
  • Lamar Advertising Company
  • Fairway Outdoor Advertising
  • Adspace Network Inc.
  • Primedia Outdoor
  • Bell Media
  • Clear Channel Outdoor Holdings Inc.
  • OUTFRONT Media
  • Prismview LLC
  • NEC Display Solutions Ltd.

 

Recent developments
  • In December 2019, JCDecaux S.A., announced their partnership with PlayPlay, which is a tech startup company in France. This partnership provided the communication departments of local authorities which aid them in producing relevant and attractive content for their users. Furthermore, they also use the PlayPlay solution for external as well as internal communication of its business all over the world.
  • In October 2019, JCDecaux S.A. acquired the advertising contract of the Lille metropolitan area public transport network after a very competitive process. They signed a contract with Transpole, which is a subsidiary of Keolis, a global leader in shared mobility. JCDecaux will be in charge of maintaining, servicing, and operating the advertising in public areas.
REPORT CONTENT BRIEF:
  • High level analysis of the current and future market trends and opportunities
  • Detailed analysis on current market drivers, restraining factors, and opportunities in the future
  • Digital-out-of-Home market historical market size for year 2020, and forecast from 2021 to 2028
  • Vendor market share analysis at each product level
  • Competitor analysis with a detailed insight into its product segment, financial strength, and strategies adopted.
  • Identifies key strategies adopted including product launches and developments, mergers and acquisitions, joint ventures, collaborations and partnerships as well as funding taken and investment done, among others.

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    Table of Content

    Table of Contents

    Chapter 1.   Executive Summary

    Chapter 2.   Scope Of The Study

                         2.1.   Market Definition

                         2.2.   Scope Of The Study

                                   2.2.1.   Objectives of Report

                                   2.2.2.   Limitations

                         2.3.   Market Structure

    Chapter 3.   Evolve BI Methodology

    Chapter 4.   Market Insights and Trends

                         4.1.   Supply/ Value Chain Analysis

                                   4.1.1.   Raw Material Providers

                                   4.1.2.   Manufacturing Process

                                   4.1.3.   Distributors/Retailers

                                   4.1.4.   End Users

                         4.2.   Porter’s Five Forces Analysis

                                   4.2.1.   Threat Of New Entrants

                                   4.2.2.   Bargaining Power Of Buyers

                                   4.2.3.   Bargaining Power Of Suppliers

                                   4.2.4.   Threat Of Substitutes

                                   4.2.5.   Industry Rivalry

                         4.3.   Impact of COVID19 on Digital Out of Home Market

                                   4.3.1.   Impact on Market Size

                                   4.3.2.   End User Trend, Preferences and Budget Impact

                                   4.3.3.   Regulatory Framework/Government Policies

                                   4.3.4.   Key Players Strategy to Tackle Negative Impact

                                   4.3.5.       Opportunity Window

    Chapter 5.   Market Dynamics

                         5.1.   Introduction

                         5.2.   DRO Analysis

                                   5.2.1.   Drivers

                                   5.2.2.   Restraints

                                   5.2.3.   Opportunities

    Chapter 6.   Global Digital-out-of-Home Market, By Format type

                         6.1.   Introduction

                         6.2.   Billboard

                         6.3.   Transit

                         6.4.   Street Furniture

                         6.5.   Others

    Chapter 7.   Global Digital-out-of-Home Market, By Application

                         7.1.   Introduction

                         7.2.   Indoor

                         7.3.   Outdoor

    Chapter 8.   Global Digital-out-of-Home Market, By End User

                         8.1.   Introduction

                         8.2.   Automotive

                         8.3.   Entertainment

                         8.4.   Retail

                         8.5.   Food & Beverages

                         8.6.   Telecom

                         8.7.   BFSI

                         8.8.   Personal Care & Household

                         8.9.   Others

    Chapter 9.   Global Digital-out-of-Home Market, By Region

                         9.1.   Introduction

                         9.2.   North America

                                   9.2.1.   Introduction

                                   9.2.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.2.3.   Market Size and Forecast, By Country, 2021 - 2028

                                   9.2.4.   Market Size and Forecast, By Format type, 2021 - 2028

                                   9.2.5.   Market Size and Forecast, By Application, 2021 – 2028

                                   9.2.6.   Market Size and Forecast, By End User, 2021 – 2028

                                   9.2.7.   US

                                                  9.2.7.1.   Introduction

                                                  9.2.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.2.7.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.2.7.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.2.7.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.2.8.   Canada

                                                  9.2.8.1.   Introduction

                                                  9.2.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.2.8.4.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.2.8.5.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.2.8.6.   Market Size and Forecast, By End User, 2021 - 2028

                         9.3.   Europe

                                   9.3.1.   Introduction

                                   9.3.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.3.3.   Market Size and Forecast, By Country, 2021 - 2028

                                   9.3.4.   Market Size and Forecast, By Format type, 2021 - 2028

                                   9.3.5.   Market Size and Forecast, By Application, 2021 – 2028

                                   9.3.6.   Market Size and Forecast, By End User, 2021 – 2028

                                   9.3.7.   Germany

                                                  9.3.7.1.   Introduction

                                                  9.3.7.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.7.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.3.7.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.3.7.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.3.8.   France

                                                  9.3.8.1.   Introduction

                                                  9.3.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.8.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.3.8.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.3.8.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.3.9.   UK

                                                  9.3.9.1.   Introduction

                                                  9.3.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.9.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.3.9.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.3.9.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.3.10.   Nordic Region

                                                  9.3.10.1.   Introduction

                                                  9.3.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.10.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.3.10.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.3.10.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.3.11.   Rest Of Europe

                                                  9.3.11.1.   Introduction

                                                  9.3.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.3.11.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.3.11.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.3.11.5.   Market Size and Forecast, By End User, 2021 - 2028

                         9.4.   Asia-Pacific

                                   9.4.1.   Introduction

                                   9.4.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.4.3.   Market Size and Forecast, By Country, 2021 - 2028

                                   9.4.4.   Market Size and Forecast, By Format type, 2021 - 2028

                                   9.4.5.   Market Size and Forecast, By Application, 2021 – 2028

                                   9.4.7.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.4.8.   China

                                                  9.4.8.1.   Introduction

                                                  9.4.8.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.8.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.4.8.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.4.8.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.4.9.   India

                                                  9.4.9.1.   Introduction

                                                  9.4.9.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.9.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.4.9.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.4.9.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.4.10.   Japan

                                                  9.4.10.1.   Introduction

                                                  9.4.10.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.10.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.4.10.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.4.10.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.4.11.   South Korea

                                                  9.4.11.1.   Introduction

                                                  9.4.11.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.11.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.4.11.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.4.11.5.   Market Size and Forecast, By End User, 2021 - 2028

                                   9.4.12.   Rest Of Asia-Pacific

                                                  9.4.11.1.   Introduction

                                                  9.4.12.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                                  9.4.12.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                                  9.4.12.4.   Market Size and Forecast, By Application, 2021 – 2028

                                                  9.4.12.5.   Market Size and Forecast, By End User, 2021 - 2028

                         9.5.   Rest Of The World (RoW)

                                   9.5.1.   Introduction

                                   9.5.2.   Driving Factors, Opportunity Analyzed and Key Trends

                                   9.5.3.   Market Size and Forecast, By Format type, 2021 - 2028

                                   9.5.4.   Market Size and Forecast, By Application, 2021 – 2028

                                   9.5.5.   Market Size and Forecast, By End User, 2021 - 2028

    Chapter 10.   Company Landscape

                         10.1.   Introduction

                         10.2.   Vendor Share Analysis, 2020

                         10.3.   Key Development Analysis

                         10.4.   Competitor Dashboard

    Chapter 11.   Company Profiles

                         11.1.   JCDecaux SA

                                   11.1.1.   Business Overview

                                   11.1.2.   Financial Analysis

                                                  11.1.2.1.   Financial – Existing/Funding

                                   11.1.3.   Product Portfolio

                                   11.1.4.   Recent Development and Strategies Adopted

                                   11.1.5.   SWOT Analysis

                         11.2.   Lamar Advertising Company

                                   11.2.1.   Business Overview

                                   11.2.2.   Financial Analysis

                                                  11.2.2.1.   Financial – Existing/Funding

                                   11.2.3.   Product Portfolio

                                   11.2.4.   Recent Development and Strategies Adopted

                                   11.2.5.   SWOT Analysis

                         11.3.   Fairway Outdoor Advertising

                                   11.3.1.   Business Overview

                                   11.3.2.   Financial Analysis

                                                  11.3.2.1.   Financial – Existing/Funding

                                   11.3.3.   Product Portfolio

                                   11.3.4.   Recent Development and Strategies Adopted

                                   11.3.5.   SWOT Analysis

                         11.4.   Adspace Network Inc.

                                   11.4.1.   Business Overview

                                   11.4.2.   Financial Analysis

                                                  11.4.2.1.   Financial – Existing/Funding

                                   11.4.3.   Product Portfolio

                                   11.4.4.   Recent Development and Strategies Adopted

                                   11.4.5.   SWOT Analysis

                         11.5.   Primedia Outdoor

                                   11.5.1.   Business Overview

                                   11.5.2.   Financial Analysis

                                                  11.5.2.1.   Financial – Existing/Funding

                                   11.5.3.   Product Portfolio

                                   11.5.4.   Recent Development and Strategies Adopted

                                   11.5.5.   SWOT Analysis

                         11.6.   Bell Media

                                   11.6.1.   Business Overview

                                   11.6.2.   Financial Analysis

                                                  11.6.2.1.   Financial – Existing/Funding

                                   11.6.3.   Product Portfolio

                                   11.6.4.   Recent Development and Strategies Adopted

                                   11.6.5.   SWOT Analysis

                         11.7.   Clear Channel Outdoor Holdings Inc.

                                   11.7.1.   Business Overview

                                   11.7.2.   Financial Analysis

                                                  11.7.2.1.   Financial – Existing/Funding

                                   11.7.3.   Product Portfolio

                                   11.7.4.   Recent Development and Strategies Adopted

                                   11.7.5.   SWOT Analysis

                         11.8.   OUTFRONT Media

                                   11.8.1.   Business Overview

                                   11.8.2.   Financial Analysis

                                                  11.8.2.1.   Financial – Existing/Funding

                                   11.8.3.   Product Portfolio

                                   11.8.4.   Recent Development and Strategies Adopted

                                   11.8.5.   SWOT Analysis

                         11.9.   Prismview LLC

                                   11.9.1.   Business Overview

                                   11.9.2.   Financial Analysis

                                                  11.9.2.1.   Financial – Existing/Funding

                                   11.9.3.   Product Portfolio

                                   11.9.4.   Recent Development and Strategies Adopted

                                   11.9.5.   SWOT Analysis

                         11.10.   Prismview LLC

                                   11.10.1.   Business Overview

                                   11.10.2.   Financial Analysis

                                                  11.10.2.1.   Financial – Existing/Funding

                                   11.10.3.   Product Portfolio

                                   11.9.4.   Recent Development and Strategies Adopted

                                   11.9.5.   SWOT Analysis

     

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    Report Code: EB_ES_264| Page: 134 | Published Date: July 2020   Video Surveillance Market By System Type (Analog, IP, Hybrid) By Components (Hardware, Software, Service) By Application (Commercial, Defense & Military, Infrastructure, Residential, Others) By Geography: COVID-19 Global trends, opportunities and forecast – 2020 to 2027
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    5G Infrastructure Market Analysis and Global Forecast (2019-2026)

    $ 3,475.00
    5G Infrastructure Market By Product (Communication Infrastructure, Network Technology, Chipset) By Industry Vertical (Automotive, Mobile and Telecom, Industrial, Retail, Healthcare, Others) By Geography: Global trends, opportunities, and forecast – 2020 to 2026 Report Code: EB_ES_211| Page: 134 | Report Status: Upcoming
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    Display Market

    $ 3,475.00
    Display Market By Type (Flat Panel, Transparent Panel, Flexible) By Technology (LCD, LED, OLED, MicroLED, Quantum Dot (QD)) By Display Size (Less than 10 inch, 11 to 24 Inch, 25 to 60 inch, 61 to 80 inch, More than 80 inch) By Application (Smartphone and Tablet, Laptop, Television, Digital Signage, Automotive Display, Smart Wearable, Others) By End Use (Automotive, Commercial, Industrial, Residential, Public Space, Others) By Geography: Global trends, opportunities and forecast – 2020 to 2026
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    Global BLE Technology Market

    $ 3,475.00
    BLE Technology Market By Offerings (Modules, Chipsets) By Mode (Single Mode, Dual Mode, Classic) By End Use (Healthcare, Sports & Fitness, Home Appliances, Automotive, Consumer Electronics, Industrial Automation, Wearable Electronics, Gaming) By Geography: Global trends, opportunities and forecast – 2020 to 2027
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    Artificial Intelligence Chip Market Analysis and Global Forecast (2019-2027)

    $ 3,475.00

    Artificial Intelligence Chip Market By Chipset Type (GPU, ASIC, FPGA, CPU) By Application (Natural Language Processing, Robotic Process Automation, Computer Vision, Network Security, Others) By Technology (System-on-Chip, System-in-Package, Multi-chip Module, Others) By Industry Vertical (Media & Advertising, BFSI, IT & Telecom, Retail, Healthcare, Automotive & Transportation, Others) and By Geography: Global trends, opportunities, and forecast – 2020 to 2027

    Report Code: EB_ES_257 | Page: 141 | Report Status: Upcoming
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    Global High Bay Lighting Market

    $ 3,475.00
    Report Code: EB_ES_228| Page: 144 | Published Date: April 2020 High Bay Lighting Market By Product Type (LED lights, Induction lights, Metal Halide Lights, Fluorescent lights, and Others), by End-User (Sport Facilities, Industries, Warehouses, Garages, and Transportation, and Others) and by region - Global Opportunity Analysis and Industry Forecast, 2020-2027
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