Evolve Business Intelligence has published a research report on the Global MICE Tourism Market, 2021–2030. The global MICE Tourism market is projected to exhibit a CAGR of around 12% during the forecast period of 2022 to 2030.
Evolve Business Intelligence has recognized the following companies as the key players in the global Supply Side Platform (SSP) market are InMobi Pte Ltd., Google, Inc., Chartboost, Vungle, AdsKeeper advertising network, Adblade, Avocarrot Ltd., APPLOVIN, Disqus, RevMob, ADDCOLONY, Unity technologies, MoPub, Adcash, AdMaven, Zeropark, Inneractive, Propeller Ads
Market Highlights
The global Supply Side Platform (SSP) market is projected to be valued at USD 5.9 billion by 2030, recording a CAGR of 12% during the forecast period. A Supply Side Platform (SSP) is an online marketplace that manages ad inventory from publishers and exchanges ad impressions with advertisers who purchase those impressions. Social networks provide a platform for advertisers to bid on advertising space. The online marketplace places the social networks created to facilitate this process are called Supply Side Platforms.
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The COVID-19 pandemic has left most industries and sectors reeling from the effects. Most people are working to recover from the effects of COVID-19, but supply chain disruptions have created a problem for various industries. This is mostly caused by lockdowns that occur during pandemics. The government imposed a lockdown, that affected the number of new companies and also introduces rules and regulations that affected various industries. Due to the various restriction, various industries started to face various problems like labor shortages, raw material shortages, and a decrease in production. This has led the industries to cut down their cost leading to a decrease in the supply-side platform.
Segmental Analysis
The global Supply Side Platform (SSP) market has been segmented based on component, application, industry, and region.
By component, the global Supply Side Platform (SSP) market has been segmented into Software/Platform, Services. The Software/Platform segment is the fastest growing in the global Supply Side Platform (SSP) market. Vendors of these services will benefit from an increased variety of platforms, as well as a rise in content creation, content distribution, and service management services Media companies will benefit from the increased diversity of platforms with different demographics, as well as a rise in content creation.
By application, the global Supply Side Platform (SSP) market has been segmented into Bidding, Targeting, and Online Advertising. The Online Advertising segment is expected to be the fastest-growing in the global Supply Side Platform (SSP) market which is primarily driven by the increasing demand for online advertising and the increased adoption of smart data-driven marketing strategies among businesses. The advertising market is expected to grow over the forecast period, which can be attributed to the increasing demand for online advertising and the increased adoption of smart data-driven marketing strategies among businesses.
Based on the industry, the global Supply Side Platform (SSP) market has been segmented based on BFSI, IT and telecommunications, Retail and Wholesale, Manufacturing, Education, Government, Travel, and Others. The IT and telecommunications segment is the fastest-growing type of SSP, which accounted for over 50% of the total market share. SSPs offer service providers a wide range of cloud computing products, including server virtualization, platforms, infrastructure as a service, software as a service, and data center automation. The service provider market is being reshaped by many trends including the shift to the cloud, new technologies, and changes in customer expectations. The service provider market is expected to continue growing globally with the help of digital transformation and innovation.
Regional Analysis
Geographically, the global Supply Side Platform (SSP) market has been categorized as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Supply Side Platforms, or SSPs, is an emerging and growing trend in the North American advertising industry. These platforms are expected to see growth over the next five years. SSPs provide several benefits, such as increased transparency, data security, and more accurate reporting for advertisers. There will be increased demand for digital ad inventory on these platforms, as advertisers realize the benefits that SSPs can offer. An SSP is a technology platform that connects digital advertisers with publishers, who in turn sell or provide digital ad inventory. Advertisers use their website traffic, social media pages, and customers to target users across various websites and apps.