Evolve Business Intelligence has published a research report on the Global Athleisure Market, 2023–2033. The global Athleisure market is projected to exhibit a CAGR of around 9.14% during the forecast period of 2023 to 2033.
Evolve Business Intelligence has recognized the following companies as the key players in the global Athleisure Market: Adidas, ASICS Corporation, Columbia Sportswear Company, Lululemon Athletica inc, Nike Inc, PVH Corp, PUMA, The Gap Inc, The North Face, Under Armour Inc.
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Market Highlights
The Athleisure market is projected to be valued at USD 714.25 Billion by 2033, recording a CAGR of around 9.14% during the forecast period. Athleisure refers to a fashion trend that combines athletic clothing with leisurewear, resulting in comfortable and stylish outfits suitable for both exercise and casual everyday wear. It is a blend of “athletic” and “leisure,” reflecting the merging of sportswear and fashion elements. Athleisure clothing typically includes items such as leggings, yoga pants, sweatpants, hoodies, sneakers, and sports bras. These pieces are often made from stretchy and breathable materials like spandex or moisture-wicking fabrics, providing flexibility, comfort, and ease of movement. Athleisure outfits often feature bold patterns, vibrant colors, and trendy designs, allowing individuals to express their style while maintaining a relaxed and sporty aesthetic. The versatility of athleisure makes it suitable for various activities, such as going to the gym, running errands, hanging out with friends, or even casual workplaces that allow more relaxed dress codes. The trend has gained popularity due to its emphasis on comfort, functionality, and the blurring of boundaries between traditional athletic wear and everyday fashion.
The COVID-19 pandemic had a positive impact on the athleisure market in several ways. As mentioned earlier, the pandemic resulted in a shift towards more casual and comfortable clothing, which played to the strengths of the athleisure category. This led to an increase in demand for athleisure clothing, as people sought out comfortable and functional attire for their daily activities. With gyms and fitness centers closed or operating at reduced capacity, many people turned to home workouts and outdoor activities such as running, hiking, and cycling. This created an opportunity for athleisure brands to market their products as suitable for both exercise and everyday wear, further boosting demand. The rise of remote work and video conferencing resulted in a greater emphasis on the top half of outfits, leading to a surge in demand for athleisure tops and hoodies that could be worn during virtual meetings.
Segmental Analysis
The global Athleisure market has been segmented based on Gender, Product Type, Distribution Channel, and region.
Based on Gender, the Athleisure market is segmented based on males and females. Female is expected to have the largest market share throughout the forecast period, while males is expected to grow at the fastest rate.
Based on Product Type, the global Athleisure market has been divided into Sneakers, Joggers, Leggings, Hoodies, and Others. The Joggers segments are anticipated to dominate the market.
Based on the Distribution Channel, the global Athleisure market has been divided into Online, Offline. The Online segments are anticipated to dominate the market.
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Regional Analysis
The Athleisure market is divided into six regions: North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. North America is one of the largest markets for athleisure, with the U.S. being a key contributor. The region has a strong fitness culture and a high adoption rate of athleisure trends. Major athleisure brands are based in North America, and the market is known for its innovative and trendsetting styles. Europe is another significant market for athleisure. The region is known for its fashion-forward approach and embraces athleisure as a stylish and versatile option. European consumers appreciate high-quality materials and sustainable practices. The Asia-Pacific region, particularly countries like China, Japan, South Korea, and Australia, has witnessed significant growth in the athleisure market. The rising health and fitness consciousness among consumers, along with the influence of K-pop and streetwear culture, has contributed to the popularity of athleisure in this region. Latin America has seen increasing interest in athleisure in recent years. Brazil, in particular, has a thriving athleisure market due to its fitness-oriented culture and active lifestyle. Athleisure brands have recognized the potential in this region and have been expanding their presence accordingly. The Middle East has also embraced the athleisure trend, with countries like the United Arab Emirates, Saudi Arabia, and Qatar witnessing a rise in demand for athleisure clothing. The region’s growing fitness and wellness industry, along with a preference for modest yet fashionable clothing, has contributed to the popularity of athleisure in this market. There has been increased interest in athleisure due to the growing fitness culture and the rise of activewear brands targeting the African market. Additionally, the incorporation of African prints and cultural influences in athleisure designs has added to its appeal.