Evolve Business Intelligence has published a research report on the Global Hard Seltzers Market, 2023–2033. The globalHard Seltzers market is projected to exhibit a CAGR of around 23.1%during the forecast period of 2023 to 2033.
Evolve Business Intelligence has recognized the following companies as the key players in the global Hard Seltzers Market: Mark Anthony Brands International; Anheuser-Busch InBev; The Coca-Cola Company; Diageo plc; Heineken N.V.; The Boston Beer Company; Molson Coors Beverage Company; Constellation Brands, Inc.; Kopparberg; San Juan
Market Highlights
The global Hard Seltzers market is projected to be valued at USD 58.3 Billion by 2033, recording a CAGR of around 23.1% during the forecast period. Hard Seltzers are a type of alcoholic beverage that has gained popularity in recent years. They are typically made by combining carbonated water, alcohol, and flavorings. Hard Seltzers are known for their light, refreshing taste and lower calorie content compared to traditional alcoholic beverages.
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The COVID-19 pandemic had both positive and negative impacts on the Hard Seltzer market. On one hand, the pandemic led to the closure of bars, restaurants, and other on-premise consumption venues, which resulted in a decline in overall sales. With people spending more time at home due to lockdowns and restrictions, the consumption of alcoholic beverages shifted towards off-premise settings.
On the other hand, the pandemic also created opportunities for the Hard Seltzer market. With a growing focus on health and wellness, consumers sought out lighter and lower-calorie alcoholic beverage options. Hard Seltzers, with their lower sugar content and refreshing flavors, appealed to consumers looking for a healthier alternative. As a result, the demand for Hard Seltzers increased, especially through e-commerce channels and retail stores.
Segmental Analysis
The global Hard Seltzers market has been segmented based on ABV Content, and Distribution Channel.
Based on the ABV Content, the Hard Seltzers market is segmented into 1.0 To 4.9%, 5.0 To 6.9%. The IMFL segmentis expected to have the larger market share throughout the forecast period.
Based on Distribution Channel, the global Hard Seltzers market has been divided into Off-trade, On-trade. The Government Controlled segment is anticipated to dominate the market.
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Regional Analysis
The Hard Seltzers market is divided into five regions: North India, Europe, Asia-Pacific, South India, and Middle East, &Africa. Among these regions, The consumption and popularity of Hard Seltzers can vary across regions. The market for Hard Seltzers initially gained significant traction in the United States, where it was pioneered by several brands. The U.S. market for Hard Seltzers continues to be the largest and most mature, with a wide variety of brands and flavors available. In recent years, the trend of Hard Seltzers has spread to other regions, including Europe, Asia-Pacific, and Latin America. Each region has its unique preferences and market dynamics. In Europe, countries like the United Kingdom, Germany, and Spain have witnessed an increasing demand for Hard Seltzers, driven by the popularity of ready-to-drink beverages and a growing interest in healthier drinking options. In Asia-Pacific, markets such as Australia, New Zealand, and Japan have seen the emergence of local Hard Seltzer brands as well as the entry of international players. The younger demographics and increasing health consciousness in these regions contribute to the growing demand for Hard Seltzers. Latin America, particularly countries like Mexico and Brazil, has also witnessed the rise of the Hard Seltzer market. The warm climate and the preference for light, refreshing beverages make Hard Seltzers appealing to consumers in these regions.